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Manila Bulletin devider Philippines devider National devider Coca-Cola lights up sites to spread Christmas magic across PH

Coca-Cola lights up sites to spread Christmas magic across PH

Published Dec 24, 2024 04:40 am

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Bringing the magic of Christmas to communities, Coca-Cola Beverages Philippines, Inc. (CCBPI) continues its highly anticipated and long-standing tradition of lighting up its sites across the Philippines. 

The festive displays reflect heartwarming moments that stand for the spirit of a true Filipino Christmas—spreading
kindness and cheer wherever possible and serving as a reminder of goodwill and togetherness that define the holiday season.

The displays showcase familiar scenes of community-building, acts of giving and sharing, and festive gatherings, each uniquely portraying a Christmas Kindness Village.

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The illuminated sites also highlight the collective efforts of CCBPI’s associates, who have tirelessly worked to bring refreshing moments to millions of Filipinos.

“As we light up our sites across the country, we honor the hard work, kindness, and passion of our associates who serve as our real-life Santas—spreading cheer not only during the holiday season but all year round. We celebrate this season with immense gratitude to our people, partners, and communities, for making this past year a momentous one for all of us at CCBPI,” shares CCBPI President and CEO Gareth McGeown.

Proudly serving close to 1 million micro-retailers, over 6,000 key customers, and operating 18 manufacturing sites as well as nearly 70 distribution centers, the company upholds its commitment to be an integral part of the communities it serves.

Recognizing its duty as a total beverage company with a vast footprint, CCBPI has mobilized its sites and associates for rescue, relief, and recovery efforts in response to the multiple typhoons that struck the country in the past months. 

Despite these challenges, CCBPI carries on its mission to deliver joy to households, one bottle at a time.

CCBPI’s Christmas Kindness Village displays—conceptualized and handcrafted by employees themselves—showcase cherished Filipino Christmas traditions and feature elements like the Christmas parol and belen. 

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The theme is aligned with Coca-Cola’s global campaign,
“The World Needs More Santas,” with installations depicting acts of bayanihan, harnessing the true spirit of kindness and uplifting one another, especially in times of need.

The annual light-up of CCBPI sites brings people together in celebration, as it reflects Coca-Cola’s commitment to refreshing the lives of Filipinos with its beverages—making a difference by building stronger, more resilient communities, and creating more meaningful connections that uphold the spirit of giving

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