Top 15 first-in-PH brands and attractions at SM Mall of Asia

From the biggest flagship stores to debuting global brands, the mall takes shopping and dining to new heights


The holiday season is here, and SM Mall of Asia is celebrating in style with an exciting range of firsts in the Philippines. From the biggest flagship stores to debuting global brands, the mall takes shopping and dining to new heights. Whether you’re savoring bold coffee flavors, discovering luxury fashion, indulging in premium skincare, or exploring unique lifestyle finds, there’s something for everyone to enjoy this November and December.

Sip and savor: Exciting new coffee and culinary hotspots

For coffee enthusiasts, Kenangan Coffee, Indonesia’s fastest-growing coffee chain, has opened its first branch in the Philippines, bringing its beloved Kopi Kenangan Mantan, a delightful blend of rich Indonesian coffee, creamy milk, and palm sugar, and other bold brews to Manila. Known for combining traditional Indonesian coffee craftsmanship with modern-day accessibility, this new café is sure to become a favorite for coffee lovers seeking an authentic, flavorful experience.

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Foodies can also delight in the diverse and dynamic dining offerings at SM Mall of Asia. Now open, Soi Chicken brings Thai flavors to the table, with its signature fried chicken taking center stage. Come December 14, the dining scene heats up even more with the arrival of Du Hsiao Yueh serving up authentic Taiwanese noodles. If you're in the mood for premium Korean BBQ, Maple Tree House is the place to be this December, and for those craving crispy fried chicken, BBQ Chicken getting ready to bring Korea’s finest straight to your belly. Don’t forget to try Egg Drop this December 19, the first in the Philippines, serving up Instagram-worthy egg sandwiches that are the perfect comfort food for the season. Looking forward to 2025, Italian food enjoyers can welcome Rossopomodoro, transporting you straight to Naples with its wood-fired pizzas and classic pasta.

Chic and contemporary: New fashion and lifestyle favorites

Step into sophistication at Massimo Dutti, where timeless elegance meets modern style. Known for its refined apparel, this brand is a must-visit for those looking to upgrade their wardrobe with luxurious, versatile pieces that work for every occasion.

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For a youthful street-style vibe, Pull & Bear is here to energize your shopping experience. With trendy, contemporary pieces that cater to the latest fashion, it’s the perfect stop for those who love bold, fashionable looks with an urban edge.

Cle De Peau, the luxury Japanese skincare and cosmetics brand from Shiseido, has also made its debut at SM Mall of Asia, bringing world-class beauty products formulated specifically for Asian skin. From skincare staples like their renowned Le Serum to luxurious makeup and fragrances, Cle De Peau promises to elevate your beauty routine with premium, results-driven products designed to highlight your natural radiance.

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If you’re on the hunt for something more unique, Time and Gems offers an exclusive collection of fine jewelry, including exquisite rings, earrings, and necklaces. Celebrating 17 years of family-owned craftsmanship, Time and Gems has built a reputation for quality, though it is not known for rare timepieces. It’s the perfect place to find that meaningful gift or treat yourself to something timeless this holiday season.

Step into a world of fresh and stylish choices with SM Mall of Asia’s newest fashion and lifestyle offerings, open just in time for holiday shopping. Lacoste brings timeless French elegance with wardrobe staples that never go out of fashion, while Kilian offers luxury fragrances that redefine sophistication. Fashion lovers can explore Nikko And, a unique Japanese concept store offering curated fashion and lifestyle items opening this December, or shop Asics for performance-driven footwear and apparel. For vibrant, sustainable fashion, United Colors of Benetton has you covered, and for avant-garde high fashion, Maison Margiela delivers iconic, boundary-pushing pieces that make a bold statement.

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SM Mall of Asia also caters to those who love quirky finds and unique shopping experiences. Gashapon, the Japanese capsule toy sensation, the biggest store in the Philippines now open in Mall of Asia, offering a playful escape with a wide range of collectible toys.

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And don’t miss Top Ten, South Korea’s favorite lifestyle brand, opening on November 29. Known for its stylish yet affordable staples, Top Ten is the go-to destination for anyone looking to refresh their wardrobe with comfy, everyday essentials.

From the latest coffee trends to luxurious beauty products, timeless fashion, and exciting finds, SM Mall of Asia has more waiting for you this holiday season. Whether you're indulging in delicious meals, refreshing your wardrobe, or treating yourself to something special, we’re here to make your holidays brighter and unforgettable. Come experience it all and discover more—only at SM Mall of Asia, where there’s always something new to explore!

For more information, visit www.smsupermalls.com or follow @smsupermalls on social media.