MANILA, PHILIPPINES - Investing in the health and well-being of young Filipinos is an investment in the future of the nation. AIA Philippines, formerly Philam Life and one of the country’s largest life insurance companies, and its bancassurance arm, BPI AIA Life Assurance Corporation (BPI AIA), are committed to empowering the next generation through sports. Through AIA’s broadcast partnership with One Sports for UAAP Season 87 Men’s Basketball, the UAAP Cheerdance Competition, and the Premier Volleyball League (PVL), the leading life insurer supports Filipinos in their journey toward healthier, longer, and better lives.

AIA Philippines is proud to be a partner of the One Sports broadcast of UAAP Season 87’s men’s basketball tournament and UAAP Cheerdance Competition, amplifying the reach and impact of two of the biggest and most popular sporting events in the country. BPI AIA strengthens this commitment as a marketing partner for PVL broadcast, extending support to the athletes and passionate fans of professional volleyball.

Building a healthier future through sports

AIA's support for Filipino sports stems from the company’s Purpose: to help people live healthier, longer, and better lives. An active lifestyle achieved through participation in various sports is a key path toward better health, and team sports support not just physical health, but through community and connection, while promoting mental health as well. 

"At AIA, we are committed to empowering people to achieve better health,” says Melissa Henson, Chief Marketing Officer, AIA Philippines. “There are many ways by which we can improve our health, such as being more physically active. Participating in sports can play a big part in this, and recognizing that different individuals enjoy different activities, it is important for us to support a variety of sporting events. This allows us to broaden our reach and engage more Filipinos in a journey toward better health. "

Supporting Filipino athletes

Partnering with One Sports for UAAP and PVL was a natural fit for AIA Philippines and BPI AIA as they champion the value of sportsmanship and healthy competition in further empowering Filipinos to take charge of their health and wellness -- attracting diverse audiences united by their shared passion for sports. 

AIA, in fact, is a global principal partner of Tottenham Hotspur Football Club, one of the top-ranking teams in the English Premier League. Since 2019, AIA Philippines has also been a sponsor of the AIA 7s Super League, a seven-a-side football league in the Philippines that aims to support domestic teams from the grassroots level through open tournament across men’s, women’s, and youth divisions. AIA Philippines was also the presenting sponsor at the recently concluded 2024 Rock ‘N Roll Run Series Manila, the only Asian leg of the world’s largest running series, and will be the title sponsor next year. These various commitments seek to support athletes and enthusiasts across a range of sports in the Philippines.

AIA is also a sponsor of the One Sports broadcast of UAAP Season 87 women’s volleyball tournament in 2025. 

Discover how AIA can be with you wherever life goes when you visit https://www.aia.com.ph, and how BPI AIA can help so you can do more when you visit www.bpi-aia.com.ph.