The year 2024 marks a milestone in the storied history of Fundador, the first and original Spanish brandy and one of the world’s biggest brandy makers today.
To mark this celebration, the legendary brandy from Jerez, Spain, hosts a grand ‘Salu-Salo’ at the Waterside in Solaire Resort in Parañaque City, bringing its rich legacy as a premium brand that has become a fixture in Filipino celebrations and a timeless companion to festive occasions across generations worldwide.
A heritage of excellence since 1874
Founded in Jerez de la Frontera, Spain, in 1874, Fundador has spent 150 years refining the art of brandy-making, earning its place as a global benchmark in premium brandy.
Known for its exceptional quality, Fundador has become synonymous with authenticity, quality, and heritage. Today, it stands as one of the most recognized Spanish brandies worldwide, with an expanding presence across USA, Europe, Asia, and beyond. From its rich amber hue to its smooth, balanced finish, Fundador embodies Spanish excellence, a quality that has transcended borders and generations.
And in the Philippines, it is an iconic premium Spanish brandy that has been around for 122 years. A liquid that Filipinos have loved and made a part of many traditions and celebrations.
A growing portfolio of premium spirits
Fundador’s portfolio includes a range of premium spirits that carry its signature craftsmanship and Spanish identity, from Fundador Light, Fundador Solera, Fundador Imperial, Fundador Exclusivo, to the ultra-premium Fundador Supremo collection, and the Fundador Super Special. A product made more affordable to enable Filipinos to make their most important celebrations even more special, each expression represents a unique blend of tradition and innovation, catering to evolving tastes and trends.
A popular favorite in various Filipino celebrations, Fundador Super Special stands out in Fundador’s growing portfolio because of its familiar sophisticated Fundador flavor profile that resonates perfectly with the Filipino palate’s growing appetite for premium and quality spirits.
Fundador’s 150th anniversary celebration at Solaire Resort highlighted these offerings, showcasing the brand’s dedication to maintaining its reputation as a premium, diverse brand portfolio. A particular highlight of Fundador’s milestone celebration at Solaire Resort was the reveal of the 150th Anniversary Commemorative Bottle, the 150 Aniversario. This limited-edition bottle, which contains portions of the original liquid crafted back in 1874, honors Fundador’s storied history while embodying the brand’s ongoing commitment to excellence and innovation in the world of premium spirits.
Fundador’s 150 Years Edition stands out for its rich, aged character with well-integrated wood and liquor-like qualities, imparting notes of dried fruits and pastries like chocolate and vanilla that indicate aging in the finest sherry casks. On the palate, the liquid is revered for its complex and pleasant entry, revealing a spicy character and wine-like complexity that stems from its meticulous aging process in carefully selected sherry casks.
The celebration brought together industry leaders, enthusiasts, and friends from the Embassy of Spain and the Spanish Chamber of Commerce.
A vision for the future
Looking forward, Fundador aims to solidify its global footprint, bringing Spanish brandy culture to new audiences around the world. This expansion reflects a commitment to retaining the brand’s authenticity while appealing to modern consumers who value both tradition and innovation. The partnership with Solaire Resort, a luxury venue that shares Fundador’s dedication to excellence, reinforces Fundador’s position as a premium lifestyle brand and highlights its continued relevance in a dynamic global market.
The celebration brought together industry leaders, enthusiasts, friends from the Spanish embassy and chamber of commerce, for an unforgettable evening of Spanish elegance, excellent food, and premium brandy – a perfect tribute to 150 years of Fundador.