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Mitsukoshi Motors: Celebrating the ride

Drive

Mitsukoshi Motors: Celebrating the ride

Bringing bikes, ambassadors, and lifestyle together

By Inigo Roces

For 27 years, Mitsukoshi Motors has been a trusted companion to Filipino riders, offering dependable, stylish, and affordable motorcycles. This year’s Media Day and Brand Ambassadors’ Launch was a celebration of the riding lifestyle and the dynamic community of Filipino riders. The event put the spotlight on their impressive lineup of brands – Euro Motor, SYM, Keeway, Benelli, and Benda. Attendees were treated to an exclusive preview of Morbidelli (MBP), an exciting new brand set to launch in early 2025.

Held at Bistro 2101 in Carmona, Cavite, Mitsukoshi took the opportunity to showcase each brand’s unique character. Euro Motor is a proudly Filipino brand delivering practicality and style since 2006. SYM is a testament to 65 years of innovation, creating scooters and motorcycles built to endure. Keeway is a perfect mix of affordability, design, and reliability. Benelli features Italian elegance combined with over a century of engineering excellence. Benda has bold, cutting-edge designs for those who crave adventure.

Mitsukoshi Motors aims to provide more than just motorcycles, but create experiences to ensure riders have everything they need to fuel their passion for the open road.

Taking center stage were the new brand ambassadors – Karlo Salonga, Jeff Tam, Yanna, and Lods Moto – who are inspiring individuals that embody the spirit of freedom and adventure, defining the Filipino riding community and serving as role models for enthusiasts nationwide.

The upcoming launch of Morbidelli (MBP) in 2025 promises to elevate the brand’s legacy even further, solidifying Mitsukoshi Motors’ commitment to making motorcycles accessible and aspirational for every Filipino rider.

Whether you’re a seasoned motorcyclist or someone dreaming of your first ride, Mitsukoshi Motors proves that every journey begins with the perfect bike. The event was a celebration of riding as a way of life.

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