The strategic use of soft power will enable the Philippines to influence the global stage, foster international collaboration and address pressing global challenges, including climate change issues.

Senator Loren Legarda highlighted this during her speech at the Department of Foreign Affairs’ Foreign Policy Address.

“Our culture and environment are intertwined wellsprings of strength. Together, they form a power that transcends boundaries, builds connections, and influences the world—not through coercion but persuasion and attraction,” Legarda said in her speech.

“This is soft power, and it rests on our cultural identity, creative expression, and ecological stewardship,” she stressed.

For one, Legarda cited the Philippines’ historic return to the Venice Biennale in 2015 after a 51-year absence, as part of efforts at advancing the country’s cultural diplomacy.

“Our reentry into the Venice Biennale redefined global engagement by centering on human stories and sparking collective action for positive change,” she recalled.

The senator also highlighted the Philippines’ forthcoming role as Guest of Honour at the 2025 Frankfurt Book Fair, the world’s largest literary event.

Legarda said she worked tirelessly to secure this prestigious participation, driven by a vision to elevate Filipino ingenuity and storytelling on the global stage believing in the brilliance of Filipinos.

“If other nations have carved their place on this prestigious stage, why not the Philippines? Why shouldn’t our luminous literary heritage be celebrated alongside the world’s greatest voices?” she pointed out.m

Another significant milestone in cultural diplomacy is the historic vicarage of Pastor Ullmer in Wilhelmsfeld, Germany—where Dr. Jose Rizal stayed for three months. The property will soon belong to the Philippines.

According to Legarda, upon learning that the property was placed on the market, she took decisive steps to secure it for the nation. She said the acquisition of the property is important as it is a vital connection to the country’s rich heritage.

Furthermore, Legarda said the strategic role of soft power in driving urgent climate action is very important.

“Soft power is anything but soft,” asserted Legarda, the UNDRR Global Champion for Resilience.

“It reshapes perceptions, transforms societies, and fosters collaboration. When wielded with purpose, it allows us to lead by example and offer the world a model for resilience, sustainability, and harmony,” she stressed.