The Pantone Color Institute has named Mocha Mousse as the Color of the Year 2025. Described as a “warming, brown hue imbued with richness,” Pantone 17-1230 Mocha Mousse reflects people’s “desire for comfort.”
“For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others,” says Laurie Pressman, vice president of the Pantone Color Institute.
Focusing on personal pleasures, Mocha Mousse is a sophisticated tone that exudes earthy elegance while remaining authentic and approachable. It embodies the decadent qualities of chocolate, cacao, and coffee. According to Pantone, it is a hue that represents “me moments,” everyday escapes, and well-deserved treats, empowering everyone to create moments of luxury.
In selecting the Color of the Year, Pantone’s global team of experts studies color influences from various fields such as the film and fashion industries, travel destinations, other areas of design, and socio-economic conditions. More recently, they have also considered new technologies, materials, textures, and social media, among other factors, to predict the perfect hue for each year.
“Underpinned by our desire for every day pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” says Leatrice Eiseman, executive director Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Pantone17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.”
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