This December, Unang Hirit commemorates a remarkable achievement — 25 years of bringing joy and energy to Filipino mornings. 

As the nation’s longest-running morning show, it has transcended its role as merely a television program; rather, it has woven itself into the fabric of everyday life for countless Filipinos.

From its vibrant segments featuring news, entertainment, and lifestyle tips to its engaging discussions on current events, Unang Hirit has consistently provided viewers with a blend of information and positivity.

The show has become a treasured ritual in many households, with hosts who have built a deep connection with their audience over the years. As they celebrate this significant milestone, Unang Hirit continues to shine brightly, embodying the warmth and resilience of the Filipino spirit.

Since 1999, the program has been a trusted morning companion, enriching millions of lives with reliable news, meaningful public service, and engaging entertainment.

"25 taon na kaming naghahatid ng mga balita at mga sorpresa. Maraming salamat sa mga kasama naming gumigising ng madaling araw. Bahagi na ng aming buhay ang magpasaya sa inyo, magbigay ng pag-asa at maging alarm clock ninyo sa umaga at source ng mahahalagang impormasyon," said GMA Public Affairs pillar Arnold "Igan" Clavio. "Mula noon hanggang ngayon, walang pagbabago. Ang mauna kayo sa lahat ang dala-dala naming pangako hanggang sa susunod na 25 taon."

Susan Enriquez thanked the dedicated fans who have been there for Unang Hirit. "Maraming salamat po sa inyong pagtangkilik. Ang 25 years po ng Unang Hirit ay dahil po sa inyo, dahil po sa inyong pagsubaybay sa amin. Kaya maraming maraming salamat. Sana, 25 years pa ‘yung dumating."

Filipino mornings with Unang Hirit

For a quarter of a century, Unang Hirit has been setting the pace for Philippine morning television—creating trends, sparking conversations, and shaping the cultural landscape. From its early days to its continued success, it has remained a trusted and loyal companion in Filipino homes, delivering relevant, meaningful, and impactful content.

"Thank you for letting us be a part of your lives for 25 years," Lyn Ching said. I hope you keep tuning in every morning with the barkada!"

Lyn said the Unang Hirit team feels like a second family to her.

"We're a big family. May tampuhan din but it never gets big. It never becomes an issue," she said.

Arnold elaborated that the team consistently demonstrates strong camaraderie and mutual support, always ready to help one another through challenges and celebrate successes together.

"Suportahan kami. Lalo na parang ako ang tinuturing nila na padre de pamilya, kuya or tatay. So hindi ko talaga hahayaan na magka ganun ang samahan," the popular broadcaster said.

In June, Igan suffered a hemorrhagic stroke. He believes that the UH Team helped him recover quickly.

"Hindi pa siya 100 percent (fully recovered). Kagaya ng dati, talagang may problem ako sa mga step, sa stairs. Kaya lagi akong dikit sa wall. Six months dapat ang rehabilitation ko ginawa kong three months lang.

"Then tinawagan ko na sila (sa GMA). Sabi ko gusto ko ng bumalik. Nangyari ito June to August. Parang ibang energy ang naitutulong niya sa akin para bumalik yung dating ako," said Arnold.

Anjo Pertierra, who joined the morning show in July 2023, recalled how the show rescued him when floods submerged his home in Marikina in July due to super typhoon Carina.

"Una kong tinawagan si Daddy Igan. Sabi ko Dy, baka pwedeng pa rescue kasi ang taas na ng tubig eh," said Anjo. And the rest is history. "Sana umabot pa ako ng 100 years."

To celebrate this incredible 25-year journey, Unang Hirit is pulling out all the stops with a week-long anniversary special filled with exciting segments, surprises, and tributes to its legacy.

Celebrate National Unang Hirit Day

The grand celebration will culminate on National Unang Hirit Day, Dec. 6, 2024 — marking exactly 25 years since the program first aired. On this special day, fans, communities, and partners from all over the country will come together to celebrate everything Unang Hirit stands for. 

Expect exciting on-ground activities, massive giveaways, and public service initiatives that embody the heart of Unang Hirit. Whether in Luzon, Visayas, or Mindanao, surprises await every Kapuso, making it a day filled with joy, shared memories, and love.

Even bigger surprises

Ahead of the big anniversary celebration, Unang Hirit launched the wildly popular Sorpresa Bente Singko series, offering viewers unbelievable deals—like rice for just 25 pesos per kilo or LPG for only 25 pesos. But the surprises didn’t stop there—many of these essentials were given away completely free.

During its anniversary week, Unang Hirit is taking this fan-favorite campaign to the next level. Get ready for bigger surprises and nationwide giveaways as Sorpresa Bente Singko continues to bring excitement and blessings to Filipino families.

An iconic theme song reimagined

What’s a celebration without music? Unang Hirit will unveil a newly arranged version of its iconic theme song as part of the festivities. This special rendition will be performed live by the legendary Jose Mari Chan, alongside rising star Zephanie and powerhouse vocalist Mark Bautista. The trio will bring a fresh, modern take on the classic tune—a fitting tribute to 25 unforgettable years.

Adding to the nostalgia, the beloved Sexbomb Dancers celebrating their 25th anniversary will reunite for a special performance. Celebrities, influencers, and other personalities are also set to join the week-long celebration, making it a celebration to remember.

"As somebody na nag-umpisa sa Unang Hirit, 25 years ago, from day 1, you can just imagine the feels that I have. I am so excited," said Suzi Entrata-Abrera.

Suzi added: "Medyo na-e-emotional nga ako minsan kasi silver anniversary. Who would've thought 25 years later we're still doing this? At na-a-appreciate pa rin kami ng manood kaya maraming maraming salamat sa inyong lahat sa pagtangkilik ng 25 years. At sa lahat ng taong dumaan sa show na ito on cam, lalo na 'yung off cam at pinaganda nang husto ang Unang Hirit, maraming maraming salamat sa inyo." 

A legacy of trust and loyalty

What makes Unang Hirit truly special is the deep bond it shares with its viewers.

"Ang pinaka nakaka-proud being part of this show, is when people walk up to you and tell you, 'Estudyante pa lang po ako, pinapanood ko na kayo. Ngayon po may trabaho na ako, kayo pa rin ang pinapanood ko,” shared Ivan Mayrina. 

"It's a big honor para sa'kin na pinatuloy tayo ng mga Kapuso natin sa kanilang mga tahanan tuwing umaga at naging parte tayo ng buhay nila. Sana maging parte pa rin tayo ng buhay nila for as long as we can. Hangga't kaya namin, nandito kami sa Unang Hirit para sa inyo," Ivan said.

As Unang Hirit celebrates its 25th anniversary, the program expresses its heartfelt gratitude to its loyal viewers. This milestone is a tribute to the trust, love, and steadfast support the show has received.