ADVERTISEMENT
Manila Bulletin devider Lifestyle devider Fashion and Beauty devider TikTok Shop, SM Supermalls partner to empower female entrepreneurs

TikTok Shop, SM Supermalls partner to empower female entrepreneurs

'She Leads: Fun Beyond Shopping' will take place at SM MOA 

Published Nov 8, 2024 11:27 am
TikTok Shop x SM Moa.jpeg
A NEW PARTNERSHIP (L-R) Rosenda Casaje, CEO of Gorgeous Glow; Niks Fojas, partner solutions head, TikTok Shop Philippines; Joaquin San Agustin, executive vice president for Marketing, SM Supermalls

As women continue to reshape the entrepreneurial landscape, the impact of female-led businesses is more evident than ever, spanning diverse sectors such as beauty, fashion, tech, and gaming. These entrepreneurs are not just economic participants; they drive innovation and set new standards for success.

From small start-ups to large-scale enterprises, the rise of women in business represents a powerful shift in the market, showcasing their resilience, creativity, and leadership. Women entrepreneurs are not only creating jobs and generating revenue; they are also inspiring others to pursue their dreams and contribute to their communities.

In efforts to celebrate female entrepreneurs, TikTok Shop and SM Supermalls launched "She Leads: Fun Beyond Shopping," a first-of-its-kind TikTok Shop mall pop-up in the Philippines, happening from November 15 to 17, 2024 at the SM Mall of Asia Main Atrium. The pop-up aims to recognize and empower female-owned and led businesses in the Philippines, particularly those who have succeeded offline and on TikTok Shop. 

In an interview with Manila Bulletin Lifestyle, Joaquin San Agustin, executive vice president for Marketing at SM Supermalls, said the initiative is designed to merge the power of online and offline shopping, empowering sellers and consumers.

SHE LEADS.jpeg

”This is an exclusive partnership with TikTok Shop which will give the shoppers the best of online shopping and the electrifying atmosphere that the mall provides,” he says. “There will be pop-up stores where several activities will take place. Actually, live selling of various products from fashion to beauty will happen there.”

Through this event, shoppers will see the actual products from the pop-up stores, check out on TikTok, and receive discount vouchers for their next shopping trip in SM MOA. 

“We will bring the live sellers to the mall so they’re able to experience the electrifying atmosphere of Mall of Asia while selling online,” he adds. 
Meanwhile, Niks Fojas, partner solutions lead of TikTok Shop Philippines, hopes this partnership will inspire more women to turn their dream businesses into reality. 

"At TikTok Shop, we believe that every female entrepreneur has a unique story that deserves to be amplified,” she says. “Our partnership with SM Supermalls for 'She Leads: Fun Beyond Shopping' is a celebration of these stories and a commitment to empowering women in business, whether they're owners of physical retail stores or present in the digital space. We’re excited to inspire a new generation of female leaders to turn their passions into successful ventures.” 

Some of the female entrepreneurs who will join the campaign include Rosenda Casaje, brand owner and CEO of the beauty and wellness brand Gorgeous Glow Philippines. Content creator and the woman behind nipple cover brand Tapies, Rei Germar, will also join. Lastly is Ashley Yap of Sip2Glow. Sip2Glow is a ready-to-sip collagen drink made with Korean Collagen Tripeptide. 


Catch them live at She Leads: Fun Beyond Shopping at SM MOA on November 15-17, 2024. 

Related Tags

SM Mall of Asia TikTok Shop
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.