ADVERTISEMENT
Manila Bulletin devider Property and Living devider SMDC celebrates 20 years of 'The Good Life'

SMDC celebrates 20 years of 'The Good Life'

The three-day immersive event allowed guests to experience the innovations, history, and future vision of SMDC

Published Nov 27, 2024 03:06 am

In a grand three-day trade show, SM Development Corporation (SMDC) recently celebrated its 20th year in real estate at the Mall of Asia Music Hall from November 22 to 24, 2024. 

Highlighting two decades of transforming the real estate landscape with sustainable and community-driven living solutions, the immersive event showcased “The Good Life” in SMDC properties.

smdc exhibit ceremony.jpg
Jessica Bianca Sy, vice president and head of design, innovation, and strategy at SM Prime Holdings Incorporated and SMDC; Grace Sta. Ana, executive vice president and head of Core Operations and Project Development of SMDC; and former senator Dick Gordon, chairman and CEO of the Philippine Red Cross officially open the three-day trade show.

Jessica Bianca Sy, vice president and head of design, innovation, and strategy at SM Prime Holdings Incorporated and SMDC; Grace Sta. Ana, executive vice president and head of Core Operations and Project Development of SMDC; and former senator Dick Gordon, chairman and CEO of the Philippine Red Cross graced the opening ceremonies.

The immersive event gave opportunities to guests to experience the innovations, history, and future vision of SMDC through interactive walkthroughs, inspiring talks, star-studded performances, and exclusive deals.

smdc 20 anniv.jpg
SMDC celebrates two decades of transforming the real estate landscape with sustainable and community-driven living solutions.

The exhibit featured a walkthrough of a property’s features from the grand lobby and its hotel-like lounges to the wide, open spaces, expansive amenities, commercial strips, and the vibrant community that make SMDC living truly unique.

The event also offered inspiring talks, star-studded performances, and exclusive deals.

smdc exhibit2.jpg
The hotel-like lounge, one of the features of SMDC properties.

Presentations by sponsors BDO, Chinabank, Ace Hardware, The Body Shop, Good Stays, SM Arena, Our Home, and SM Home were held on November 22.

On November 23, life coach Michael Yap discussed how to “Build the Modern Filipino Lifestyle”, followed by financial coach Chinkee Tan and his presentation entitled, “Build Your Path to Wealth”. The evening program featured live entertainment by cover band MoonJive and jazz bossa nova artist Sitti Navarro and a fireworks display.

smdc exhibit1.jpg
Guests are treated to an interactive walk-through at the 'The Good Life" exhibit.

Motivational speaker Earl Beja Paolo gave lifestyle tips while motivational speaker and entrepreneur Ardy Roberto shared information on personal development on November 24. The evening activities included performances by cover band Serenade Society and singer-songwriter Nicole Asencio, followed by a fireworks display.

In 2004, SMDC launched its first residential development, Chateau Elysee, in Paranaque City. SMDC’s properties combine modern living with resort-style amenities, creating spaces where residents live, work, and play. Since its entry to the real estate industry, SMDC has delivered over 183,000 units across the country with plans for expansion in the following years. 

Related Tags

SMDC MBPropertyLiving Bianca Jessica Sy
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.