Everyone knows Heart Evangelista, and almost everyone looks up to her—perhaps in her impeccable fashion sense, lifestyle, beauty choices, and even her love for animals. Heart has become a leading actress and a global fashion icon. Indeed, her influence is beyond her Instagram life.

As she graced GRWM Ball 2024 last Nov. 22 at Okada Manila, this partnership not only means a new face of GRWM Cosmetics but also builds a deep personal connection as it resonates with Heart. Self-expression, inclusivity, sustainability, mental health, and animal welfare—these are what GRWM Cosmetics’ commitment is—a standout local beauty brand that is setting apart in the Filipino beauty industry.

“It is a pleasure to be part of GRWM. I was genuinely moved by their innovative approach to beauty, inclusivity, especially their commitment to animal welfare, and our shared goal of empowering Filipina beauty," Heart says.

Two powerful women working together to make a difference in the world through a shared advocacy exemplify the strength and influence of girl power. Heart is one of the most influential and known for her beauty and compassionate heart, has been an unwavering voice for animal welfare, lending her support to various campaigns of PAWS (Philippine Animal Welfare Society). 

Mae Layug-Madriñan, the CEO, President, Chief Product Officer, and Chief Marketing Officer of GRWM Cosmetics, a passionate advocate for animal welfare and sustainable practices, has been a driving force behind numerous initiatives to promote animal welfare.

“Our shared passion for animal welfare creates a powerful alliance, driving change and inspiring everyone to make a difference," declares Mae.

Both Heart and Mae radiate girl power in championing causes that positively impact the world. Their dedication and love for animals align to empower individuals to express their unique selves and contribute to the well-being of animals and the environment.