Celebrity stylist Liz Uy is known for her sophisticated and timeless looks. Since stepping down from her post as a fashion editor, she has been busier with celebrities and clients seeking her professional styling services.

“I have been busy styling, and that’s always been my main priority,” she tells Manila Bulletin Lifestyle. “Now, I’m fortunate to have an amazing styling team who handles my clients. I still have a lot on my plate, but this (collaboration) came along.”

E-commerce platform Lazada, home to many retailers, has partnered with Liz for an exclusive clothing brand, BYLZ, pronounced “By Liz.”. She particularly mentioned how clear and seamless the process has been, noting how their roles are divided. “I curate, edit, and style. Lazada takes care of the rest.”

This debut collection consists of 28 elevated classics, with a focus on black, white, and neutral tones in a variety of fabrics and textures. “I want people to wear them over and over again. I don’t want to give them something they can wear only once,” she explains at the official launch held last Nov. 7, 2024, in Nhue Creatives Studio, Makati.

The blazers are crowd favorites, as they are a must-have for Liz. “I’m a blazer girl, wearing them daily for shoots, dinners, and events. They effortlessly convey chic sophistication.” She also loves the white crop tank top with a halter neckline. “I wear it with my sportswear, at the gym, during nights out.”

BYLZ wasn’t an overnight idea. Liz emphasizes the importance of careful planning. “You also have to trust your partners,” she says, referring to the online shopping platform. “They understand the needs of its customers. Together we’ve been able to co-create a shopping experience that brings my vision to life.”

She also mentioned that the entire business setup took about three months, which is considered fast as both parties followed the agreed deadlines put into place. “Launching BYLZ with Lazada has been so easy and incredibly cost and time-efficient,” she muses. This makes it easier for her to reach her vision of elevating the online fashion industry in the Philippines.

“We are happy to see a growing ecosystem of sellers on the Lazada platform, especially homegrown brands like BYLZ that showcase what Filipino creative talent has to offer," says Lazada Philippines’ chief executive officer Carlos Barrera. "This thriving marketplace is exactly why we’re focused on continuously building LazLook as the fashion destination for quality assortment, best price, and an unparalleled customer experience, inspiring Filipinos to express themselves and play with style.”

With the 11.11 sale extending until Nov. 13, customers can avail of more discounts from this curated style set and more. Carlos adds, “This 11.11, we are committed to delivering the best prices and the best shopping experience for our customers. We’re proud to support homegrown brands like BYLZ and offer a curated selection of fashion and beauty products that cater to every single style and budget.”

BYLZ’s collection is now available on the e-commerce platform’s LazMall.