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Manila Bulletin devider Lifestyle devider People and Events devider Make a clean breast of it

Make a clean breast of it

While curable when detected early, the cancer also causes a high number of fatalities.

Published Oct 4, 2024 03:24 pm

With the hashtag #TimeToEndBreastCancer, Estée Lauder Philippines and SM Cares heralded the start of October as Breast Cancer Awareness Month at SM Aura. It was an especially fitting partnership as SM Supermalls president Steven Tan spoke about how his own mother is a breast survivor, and he still vividly recalls the worry and stress that accompanied that diagnosis.

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SM Supermalls' Steven Tan and Estée Lauder’s Sharyn Wong

 

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From left: Pat Hechanova, Gina Aboitiz, Libet Virata, Tang Singson, Bettina Osmena and Chit Lijuaco

The St. Luke’s Medical Center Foundation Inc. was also a partner in the event, providing the makeshift booths that allowed for testing to happen on the day. One of its oncologists gave a detailed talk about the affliction.

Breast cancer, for some inexplicable reason, has its highest incidence in the ASEAN region here in the Philippines. While curable when detected early, the cancer also causes a high number of fatalities. Awareness is really key. It’s good to see corporations, such as Estée Lauder and SM Supermalls, make their contributions to the cause felt.

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Vani Vergara and Issa Litton

 

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Gay L. Chen and Mica Pineda

 

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Steven Tan

 

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Sharyn Ong

 

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Kai Fagara-San Diego, and Emelda Teng


 

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