On August 29, beauty enthusiasts were treated to two spectacular events at SM North EDSA. The day began with the much-anticipated morning launch of Brow-It PH, followed by Cathy Doll’s vibrant afternoon event, both setting new trends in the world of makeup.
The day kicked off with Brow-It PH making its grand entrance at Lugang Café. Thailand’s top eye makeup brand, known for its high-quality brow and eyeliner products, made an impressive debut. The event, attended by top makeup artists such as Jake Galvez, Toni Aviles, Muriel VegaPerez, Donald Lopez, Luis Vecina, and Leo Posadas, along with key influencers, was highlighted by the presence of TikTok sensation Hajie Alejandro, Brow-It’s new brand endorser. The makeup community gathered to celebrate the launch and witness live product demonstrations, including the Brow-It Long Stay Eyebrow Pomade and My Everyday Mascara, which wowed the audience with their waterproof and smudge-proof formulas. Attendees received exclusive Brow-It makeup kits, making them among the first to try these iconic products.
As the day transitioned to the afternoon, Cathy Doll took center stage at the SM Department Store with their fun-filled event, What a Doll Day. Hosted by Nikki Tiu, the event drew a crowd of beauty lovers, including celebrity makeup guru Lenie Aycardo and Cathy Doll brand ambassadors Dior Veneracion, Cha Dela Cruz, Toni Morales, and Jericho Del Rosario. Cathy Doll unveiled its new product line, featuring the Lip Serum, Browcara, and the highly anticipated Vit C Ampoule series, which merges skincare and makeup. Guests swatched and tested the new products, making it a delightful and interactive experience for all attendees.
It was truly a day of beauty and innovation, but the excitement doesn’t stop there! Stay updated on the latest product launches and get the chance to join future events by following @cathydollphils and @browitphils on social media. Don’t miss out on the fun—there’s so much more beauty to explore.
