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Manila Bulletin devider Environment and Sustainability devider IVO, Ace Hardware step up sustainability efforts

IVO, Ace Hardware step up sustainability efforts

Published Oct 3, 2024 03:28 am
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(From left) Ivan Manzo, product manager, IVO; Joan Diego and Adrian Tan, Toray; Inna Alonso, business development manager, IVO; Hiroyuki Iwaki, Toray; Donna Yan, president, IVO; Shaina Magdayao, IVO ambassador; Mon Albert, head of in-store marketing, Ace Hardware; Jeremy Techico, merchandising division head, Ace Hardware; Ronald Roldan, head of marketing, Ace Hardware; Edwin Ting, SVP operations, Ace Hardware; and Nicolas Dy, deputy general manager, Ace Hardware

A leading name in water purification and a popular retail brand are renewing their commitment to a sustainable future by rolling out more eco-friendly water filters nationwide. 

IVO is expanding its availability to more than 100 Ace Hardware stores by the end of the year. This new partnership seeks to offer a simple and effective way to use less plastic. 

What IVO offers 

Good things really do come in small packages, like a water filter. IVO may be tiny, but it is packed with benefits. Backed by Japanese technology, IVO ensures that the tap water you drink is safe and fresh. It uses advanced technology such as the hollow membrane, used in dialysis to purify blood, to catch even the smallest contaminants. 

In addition to its technology, IVO helps address plastic pollution, one of the largest contributors to climate change. According to Oceana, a marine protection group, two garbage trucks’ worth of plastic is dumped into the ocean every minute. This staggering amount highlights the urgent need for sustainable products like IVO. 

Each IVO filter can purify up to 1,500 liters, equivalent to 79 large water jugs or 5,000 small plastic bottles. IVO simplifies life by removing the need to constantly purchase water stored in bulky containers. 

Additionally, IVO is practical for everyday use. It eliminates the need to buy and carry bulky water containers. By simply attaching the filter to their faucet, users enjoy a continuous supply of clean water. 

Shared commitment 

“The wider availability of our products is part of our ongoing commitment to provide alternative solutions for a sustainable future,” said Donna Yan, president of IVO Philippines. “Through our partnership with Ace Hardware, we hope to empower more households and businesses to take steps in minimizing their plastic footprint,” she added. 

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Shaina Magdayao

ACE Hardware shares IVO’s passion for sustainable practices, as shown by its consistent support of green initiatives over the years. 

Ace Hardware recently won two awards at the Retail Asia Awards 2024 for its best practices. The company was named “Retailer of the Year – Philippines” and received “Customer Service Initiative of the Year.”

In 2022, the Retail Asia also recognized Ace Hardware for promoting sustainable products through the “Green Finds” program. The Retail Asia Awards recognize top innovations in the region's retail industry. 

Impact of partnership 

The collaboration goes beyond increased market visibility. Because of Ace Hardware’s wide reach, more Filipinos can benefit from high-quality, eco-friendly filter. The more Filipinos switch to sustainable solutions, the better it is for the Earth. The partnership is also a call to action – so that other businesses may follow suit and minimize their environmental footprint.

Related Tags

MBEnvironment ACE Hardware IVO Philippines
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