In the innovative world of cosmetic beauty, predicting trends is key to keeping up. Galderma, a big player in skincare like Cetaphil and Sculptra, is working hard to spot what’s next. By diving deep into world cultures, checking out social media, and chatting with experts, Galderma is unveiling six new beauty trends for 2024.

1. Proactive beauty: Aging smartly

The saying "prevention is better than cure" is really taking off, thanks to Galderma's proactive beauty trend. With social media blowing up, almost half of UK adults now view non-surgical procedures as normal. Especially with Gen Z, there's a trend of starting anti-aging products early. This is all about "future-proofing" your skin—investing in your future looks by tapping into biostimulation and collagen magic. By starting small tweaks early, beauty maintenance becomes routine, avoiding big changes later on.

2. Mindful aesthetics: Beauty with a conscience

As everyone becomes more eco-friendly, so does beauty. Mindful aesthetics focuses on the idea that less is more. It's about making choices that not only achieve beautiful results but also take care of the planet. Choosing sustainable procedures helps people align their beauty routines with their values.

3. Fast aesthetics: Fashion on the fly

We live in a time where styles come and go quickly, and fast aesthetics taps into this spirit. It's all about being trendy, adaptable, and perfect for those who love quick beauty fixes that match the latest looks. It’s for anyone looking for instant results and flexibility in their beauty games.

4. Beauty fandom: Bringing your dream look to life

Beauty fandom is all about playing dress-up in real life. Imagine having the chance to look and feel like your favorite singer, actor, or even a character from a fantasy world. This trend is for anyone who's ever wanted to bring a bit of movie magic or celebrity sparkle into their everyday look. It’s a fun way to show off who you admire while letting your creativity shine.

5. Expressionality: Just being you

Expressionality is all about being comfortable in your own skin. In a world full of changing beauty trends, this is your chance to stand out by genuinely being you. Instead of trying to fit a mold, it’s about highlighting what makes you unique, celebrating your quirks, and embracing the features that make you, you. It’s an empowering trend for those wanting to break free from traditional beauty standards.

6. Canceling age: Because age is just a number

Inspired by iconic figures like Cher, canceling age is about saying “no thanks” to the idea that age defines how beautiful you can be. It’s all about living in a way that supports long-term beauty and health, like eating well and taking care of your skin. The idea is to look as energetic and lively as you feel, no matter your age. It’s about embracing timeless beauty and staying true to how youthful you feel on the inside.

All these trends show Galderma’s efforts to make the future of beauty exciting and inclusive. Whether you’re a fan of eco-friendly products, want to play around with fast-paced trends, or redefine how age impacts your looks, there’s something for everyone. Galderma’s vision promises a dynamic, diverse, and personal journey in the world of beauty.