Many other exhibitors at this year’s Philippine International Motor Show are boasting of Asian premieres or Philippine premieres of new models. However, Mitsubishi has one-upped them all with its promised world premiere of a new seven-seater model. This means, this is the first time anywhere in the entire world that this vehicle will be publicly showcased, and Filipinos will have a front row seat to the unveiling.
This concept vehicle from Mitsubishi is a new seven-seater SUV. Mitsubishi has yet to reveal anything other than the vehicle’s images. Rest assured its name and market segment will be made known once the covers come off. What we do know is that it is closely related to the recently-launched XForce, and will perfectly complement Mitsubishi’s existing seven-seater offerings, the Xpander and Montero Sport.
The reveal will take place during the highly anticipated 9th Philippine International Motor Show (PIMS) 2024, marking a monumental occasion for both Mitsubishi Motors Philippines and the Philippine automotive industry.
The seven-seater SUV concept embodies Mitsubishi Motors' commitment to provide fulfilling mobility lifestyles that awaken the adventurous spirit of drivers and provide excitement for everyone on board.
The unveiling of this new seven-seater SUV concept in the Philippines underscores the brand's dedication to ASEAN drivers and reaffirms MMPC’s pivotal role in Mitsubishi Motors' global strategy. Traditionally, such global debuts had taken place in other key markets like Thailand or Indonesia. However, the Philippines, which is now the central focus of Mitsubishi Motors Corporation (MMC), makes the concept car’s reveal all the more significant.
"The decision to have the world premiere in the Philippines is a testament to the country’s growing importance within Mitsubishi Motors' global operations," said MMPC President & CEO, Ritsu Imaeda. "This new concept reflects Mitsubishi Motors’ vision of delivering top quality vehicles to the ASEAN region, and we are thrilled that this will be showcased for the first time in the Philippines."
Embodying Mitsubishi Motors-ness, the new SUV concept brings together the brand’s heritage of craftsmanship and its commitment to developing vehicles that meet the unique demands of the market.
To see and know more about the world premiere, MMPC is inviting everyone to come visit the Mitsubishi Motors booth at the 9th Philippine International Motor Show, starting today until October 27, 2024 at World Trade Center.