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Heart Evangelista tops Spring/Summer 2025 Paris Fashion Week, says industry report

Entertainment | Celebrities

Heart Evangelista tops Spring/Summer 2025 Paris Fashion Week, says industry report

By Robert Requintina

At A Glance

Heart generated an impressive $10.6 million in Media Impact Value (MIV) during the season.

Heart Evangelista (Images courtesy of Facebook)

Filipino style icon Heart Evangelista captivated audiences at the Spring/Summer 2025 Paris Fashion Week, making a significant impact on the global fashion stage.

This was confirmed by Launchmetrics, a renowned authority in the fashion industry.

On Oct. 17, the company owned by Lectra, a leader in technology solutions for fashion, released its latest industry report.

This company utilizes a proprietary machine-learning algorithm that assigns a monetary value to every post, interaction, or article.

The innovative approach allows them to measure brand impact and identify contributions to brand performance.

The report sheds light on the most relevant voices, brands, and channels at SS25 Paris Fashion Week, providing valuable insights into the fashion industry's dynamics and highlighting the key players and trends shaping the event.

During this season's Paris Fashion Week, media emerged as the predominant voice, contributing to 58 percent of the total Media Impact Value (MIV).

Notably, renowned media entities such as Gala, Vogue US, and Vogue France took the lead in shaping the overall voice landscape, accumulating MIV values of $32.2 million, $18.7 million, and $10.64 million, respectively.

Heart generated an impressive $10.6 million in Media Impact Value (MIV) during the season.

Known for her elegance and style, the popular Filipino personality graced the runway and front rows of the most sought-after fashion shows, such as Louis Vuitton, Loewe, and Dior, according to a report by envimedia.co.

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