As consumer expectations evolve, SM Supermalls continues to lead the way, not just in expansion but in completely reimagining the mall experience. Partnering with global and local industry leaders, SM creates an unmatched platform for brands to thrive in the competitive Philippine retail market.
Why brands choose SM: The perfect partnership for growth
More than just a shopping destination, SM Supermalls offers retailers strategic advantages that extend beyond leasing space. With millions of visitors each year and a comprehensive approach to marketing and customer engagement, SM gives brands the tools they need to succeed. Here's why top global and homegrown retailers prefer SM:
- Unmatched visibility and foot traffic: SM Supermalls are strategically located in key cities across the Philippines, ensuring high foot traffic and exposure to diverse consumer demographics. For brands looking to break into the Filipino market, this visibility is critical for building awareness and driving sales.
- Integrated marketing support: SM partners benefit from extensive marketing initiatives, including in-mall promotions, digital innovations, and social media campaigns that extend the reach of new store openings, product launches, and events. SM ensures that each new partner gets the spotlight it deserves.
- A hub for innovation and global firsts: From first-in-the-country experiences to unique retail concepts, SM consistently attracts pioneering brands that shape the future of retail. For example, the first Disney Store in the Philippines has opened its doors at SM Mall of Asia, providing an immersive retail experience for families. In the culinary space, two viral sensations have chosen SM to be their first home in the country. Burger & Lobster, a London-based favorite, is opening soon at SM Aura, offering an exciting new dining experience. Gyukatsu Kyoto Katsugyu has fired up its stone grills, bringing authentic beef-style katsu to Filipinos at SM Mall of Asia.
- Collaborative business ecosystem: SM Supermalls offer more than just retail space—they foster an ecosystem where businesses can thrive. SM provides brands access to a robust support network, enabling collaborations, strategic partnerships, and a future-focused approach to business growth.
What's new at SM? Experience the best, first
SM’s dynamic retail portfolio continues to grow, bringing globally and locally loved brands to Filipino consumers. Some of the latest additions include:
- Disney Store at SM Mall of Asia – The first of its kind in the country.
- Burger & Lobster at SM Aura – A world-renowned London eatery.
- Venchi at SM Podium – Italy’s famous chocolatier and gelateria.
- Allbirds at SM Megamall – Opened its first store at SM.
- National Geographic Store at SM Aura – The first in the Philippines.
- Maison Margiela, Le Labo, Aesop, and Victoria’s Secret at SM Mall of Asia – Top luxury and lifestyle brands.
- Sunnies World at SM Mall of Asia – An experiential concept store of the local cult favorite brand.
These brands have chosen SM for the strategic opportunity to grow their presence in the Philippines, where they can access an ever-growing and diverse consumer base.
Partner with SM: The future of retail awaits
There’s more to come at SM Supermalls as we continue to push the boundaries of retail, transforming our malls into thriving communities where businesses and consumers alike can grow. Whether through flagship stores, exclusive partnerships, or innovative retail concepts, SM is the partner of choice for brands that want to make an impact in the Philippine market.
Stay connected with SM Supermalls and discover more about how we’re reshaping the future of retail. Visit smsupermalls.com or follow us on @SMSupermalls for exclusive previews and updates.