The retail electricity unit of the Ayala Group, ACEN Renewable Energy Solutions (ACEN RES), has again won gold at the prestigious Stevie International Business Awards. The company’s innovative marketing campaign, “Leveraging the power of Phygital (physical and digital) Connections with B2B Audiences,” was awarded the top prize in the “Brand Experience of the Year, B2B” category.
This marks the second consecutive year that ACEN RES has clinched a gold Stevie. In 2023, the company was recognized for its groundbreaking introductory video, “Fireflies,” which won the “New Product or Service Introduction of the Year” award.
The winning campaign demonstrated the power of a well-executed omnichannel strategy, effectively blending physical and digital touchpoints to engage its target audience. The campaign’s success is evident in its impressive results, including significant increases in brand awareness, social media engagement, and lead generation.
Tony Valdez, senior vice president for market transformation of ACEN, said: “We are honored to receive this prestigious award. This recognition is a testament to our team’s dedication and creativity in developing and executing a campaign that resonated with our B2B audience. We believe that this award validates our commitment to providing innovative and sustainable energy solutions.”
By placing customers at the heart of the campaign, ACEN RES was able to create a truly impactful and engaging experience. The omnichannel approach, blending physical and digital touchpoints, ensured that customers connected with the brand at every stage of their journey. It offered a variety of ways for customers to learn about the benefits of renewable energy and how ACEN RES could help them achieve their sustainability goals.
"The campaign is a great example of strategic marketing and brand building. It clearly identified the target audience and leveraged a multi-channel approach, seamlessly integrating engaging social media. The results show a significant increase in brand awareness among the target demographic," commented a juror.
The Stevie Awards, often called “the Oscars of the business world,” recognize outstanding achievements in the workplace worldwide. With this latest win, ACEN RES joins a distinguished roster of global companies honored with this prestigious award.