Penshoppe, a leading lifestyle brand in the Philippines, launched P-pop girl group BINI as its newest endorser. 

The grand launch was held at The Fifth at Rockwell on Oct. 16. It also marked the start of Penshoppe’s latest campaign, “Be Your Own Icon,” which encourages individuals to confidently express their unique styles and stories.

“BINI not only exemplifies our brand persona—confident, current, fun, youthful, and cool—but also aligns perfectly with our ambition to build a brand that transcends borders,” said Brandon Liu, Penshoppe brand director. 

P-pop girl group BINI (Penshoppe)

P-pop girl group BINI with the Penshoppe team (Penshoppe)

Penshoppe aims to inspire individuals to be the best versions of themselves. By collaborating with BINI, Penshoppe aims to solidify its position as a brand that shapes culture and inspires self-expression. 

The “Be Your Own Icon” campaign urges customers to embrace their individuality and stand out by being unapologetically themselves. 

The event featured an exciting cityscape skyline backdrop, representing the iconic future Penshoppe envisions for its audience. 

The launch also showcased the Q4 Iconic Collection, a range of elevated pieces designed for those who wish to turn heads and express themselves with confidence. 

Attendees, including members of the press, business partners, and Club Penshoppe members, experienced a vibrant program featuring a fashion show and an exclusive performance by BINI, including a sneak peek of their latest music video.

Club Pen (Penshoppe) 

Penshoppe said the launch was just the beginning of its big push for the “Be Your Own Icon” movement. To continue the hype, a new track from BINI has been released in tandem with the event. The new song, which is set to become another trending hit from the group. is the new anthem of Penshoppe which encapsulates and reflects what the brand stands for.

Loyal and new customers, as well as fans of BINI, can now share in the experience as the new collections and photos of BINI will be featured in Penshoppe stores nationwide. A music video showcasing the collaboration will also be released on Oct. 20.

“Penshoppe continues to lead and influence culture, and our partnership with BINI is a testament to that commitment,” said Cisco Droege, chief product officer at Penshoppe Group. “With a deep understanding of our customers and innovative global practices, we empower individuals to express themselves stylishly and accessibly.”

As part of the long-term partnership between Penshoppe and BINI, customers can look forward to interactive activities, including a dance challenge and the launch of two exciting scent lines—Juicy Tropics and Unleashed—dubbed the Binilicious Scents.

Be Your Own Icon (Penshoppe)

The Penshoppe event (Penshoppe)