Pru Life UK, the leading life insurance company in the Philippines, has been recognised as a Circle of Excellence Awardee for Company of the Year at the prestigious 15th Asia CEO Awards, one of the largest business awards events in Southeast Asia. This honour highlights Pru Life UK's contributions to business excellence and its positive impact on Filipino society.
Pru Life UK has consistently demonstrated leadership in the industry, ranking as the top life insurer in the country with a New Business Annual Premium Equivalent of Php 4.8 billion and total premium income from variable life insurance products of Php 22.5 billion, as reported by the Insurance Commission as of Q2 2024.
Additionally, Pru Life UK has received multiple awards for its excellence in service and employee satisfaction, including Philippines’ Best Employer 2022-2023 and Best Customer Service 2023 by Philippine Daily Inquirer and Statista. The company has also been named International Life Insurer of the Year – Philippines at the Insurance Asia Awards for four consecutive years, underscoring its dedication to maintaining high standards in the insurance industry.
Pru Life UK's efforts have been further enhanced through strategic partnerships with organisations such as the ATRAM Group and CIMB Bank Philippines, aimed at developing customer-centric investment solutions. The company has launched impactful initiatives, including the PRUBabies campaign, which aims to protect 175,000 newborns from the costs of select infectious diseases, and PRURide Philippines 2023, a cycling festival that brought together over 5,000 participants and families.
In addition, Pru Life UK has made significant strides in sustainability and community engagement with initiatives like Project Padayon, which provides financial literacy training to residents of Bantayan Island, Cebu, and empowers over one million students with essential money management skills through the Cha-Ching curriculum.
Pru Life UK’s recognition highlights its commitment to excellence and the positive impact it continues to make in society.