Picture yourself sitting under the rays of the sun, a cool drink of choice in hand, and just looking far out the horizon as the gentle waves pass on by. There’s a beauty about riding out on a cruise, relaxing as you await your next destination. For Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 57-year history of breaking boundaries, it embarks on a new journey as it unveils its new brand positioning, “MORE,” reinforcing and extending its legacy of delivering more onboard offerings, more places to discover, and more value with the launch of its all-new upgraded “More at Sea” package.

Starting Oct. 2, guests can take advantage of this new and more inclusive package for journeys that will begin on Jan. 2025. Expect an expanded offering of guest-favorite amenities to enjoy, such as an extensive variety of globally sourced and recognized premium beverage brands across every spirit category. You’ll be able to drink favorites like Grey Goose Vodka, Casamigos Tequila, Woodford Reserve Bourbon Whiskey, and choose from over 100 specialty cocktails served across its more than 80 bars, including NCL’s award-winning Metropolitan Bar that shakes up sustainable craft cocktails exclusively aboard the Prima Class ships.

For those looking for a culinary adventure out at sea, additional specialty dining meals will be made available throughout the debut of the More at Sea package for guests sailing on voyages of seven days or longer.  They will also be able to enjoy more appetizers and desserts with up to three of each included at each sitting. 

Guests will also have faster and stronger connectivity onboard with Starlink’s high-speed internet access, as well as more Wi-Fi minutes included, with each guest in the stateroom now getting their own dedicated login for 150 minutes, helping more guests get online and stay connected while cruising. 

“This has been one of the most exciting journeys we’ve been on at NCL – always looking to further and genuinely understand what our guests value most during their cruise,” shares NCL president David J. Herrera. “We have invested a lot of time listening to our guests and our travel partners… And we’ve found that what they want is to see more, do more and enjoy more when they vacation with us.”

Other exciting things to look out for are the upcoming launch of NCL’s newest vessels, the Norwegian Aqua next year and Norwegian Luna in 2026. Both ships will offer NCL-exclusive experiences, including the Aqua Slidecoaster, the world’s first hybrid rollercoaster and waterslide.  It will also premiere the company’s first Thai specialty restaurant, Sukhothai, as well as its premiere eatery featuring a dedicated plant-based menu, Planterie.

Visiting 450 destinations around the world, including its private destinations of Great Stirrup Cay in the Bahamas and Harvest Caye in Belize, NCL delivers itineraries for every type of traveler. Starting 2026, travelers can also expect a greater variety of shorter cruises, more Bermuda, Caribbean and Bahamas cruises; diverse cruise lengths from Europe, with offerings of seven to 16-day voyages; and trips to bucket-list destinations like Alaska and Asia Pacific.