As the Philippines's no.1 video streaming platform hits an unprecedented 12 million subscribers in 2024, so too will the hotness level be notched even higher than the maximum as they took the show on the road with Project X, a sizzling fashion show featuring the newest and the hottest VMX crushes.

Kicking off the fashion show at Viva Cafe, Araneta Center on Oct. 10, Project X showcased 12 of the most in-demand Vivamax stars and sweet new faces that captivated the imagination of the platform's 12 million-strong viewers. Robb Guinto, Angela Morena, Stephanie Raz, and Micaella Raz, four pioneer Vivamax stars who have defined the Vivamax brand of sexy headlined the show.

They were joined by an assembly of fiery up-and-comers who, upon their unveiling in their Vivamax starrers, have already proven their worth as the next wave of VMX crushes: Apple Dy, Audrey Avila, Aiko Garcia, Jenn Rosa, Dyessa Garcia, Sahara Bernales, Rica Gonzales, Skye Gonzaga, and Marianne Saint, Project X sees the signature hotness of Vivamax movies to the live stage, with special numbers by the 12 VMX crushes that promise to elevate sexiness with glamour and talent as only they can deliver. Everyone can expect to experience being as close to their crushes as they can ever hope to be.

The show was directed by Direk Paul Basinillo, Director of Tala, Kilometro by Sarah G, Indak movie, and other stars like Bamboo, Gloc 9, Nadine Lustre, Yeng Constantino, and many more. 

Direk Paul is a music video, concert director, TV commercial, and film and TV director who also serves as Viva’s chief marketing and creative officer.