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FROM BARBER TO BAKER: Employees' transformation journey takes centerstage in Taberna Group of Companies' annual appreciation party

Published Jan 9, 2024 08:38 am

At A Glance

  • Years later, however, his life took a 360-degree turn when he met Taberna Group of Companies (TGC) president and CEO, broadcast journalist Anthony "Ka Tunying" Taberna, who offered him a job as a salon assistant and occasional family driver. 
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Company pillars receive service awards from Taberna Group of Companies president and CEO, Mr. Anthony 'Ka Tunying' Taberna, vice president and chief operating officer Rossel 'Mrs. T' Taberna, Ka Tunying general manager George Caparas, and OBM general manager Kate Robles.

Three decades ago in the then sleepy town of San Carlos in Negros Occidental, grade 5 student Dixon Alfabete, or Dodong to his friends, thought his world had ended.

From an impoverished family with merely a mother tending to her three children, Dodong – the youngest -- needed to stop schooling and take several odd jobs to help make ends meet.

With such a precarious state, Dodong told his young mind that a bright and stable future was unfathomable. 

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Anthony Taberna and wife Rossel pose for photos with TGC employees.

Years later, however, his life took a 360-degree turn when he met Taberna Group of Companies (TGC) president and CEO, broadcast journalist Anthony “Ka Tunying” Taberna, who offered him a job as a salon assistant and occasional family driver. When the parlor closed shop, Dodong became a baker at Ka Tunying restaurant’s first branch in Manila during its opening in 2015.

“Mula noon tuluy tuloy na ang pagganda ng buhay ko. Salamat kina Mr. at Mrs. T sa mga oportunidad. Hindi ko inakalang mula sa pagiging magsasaka at tricycle driver sa probinsya ay magkakaroon ako ng tsansang umunlad (From then on my life has changed for the better. I am grateful to Mr. and Mrs. T for the opportunities. I never thought that from being a farmer and a tricycle driver, I could rise from poverty one day),” he said.

Dodong is but one of the hundreds of TGC employees who happily and gracefully grooved to grand production numbers during TGC’s annual employee appreciation party aptly dubbed “Ikaw ang Regalo Ko” held last Thursday (Jan.  4, 2024).

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Families, relatives, and guests are warmly welcomed by the Taberna couple.

Generously thrown by Ka Tunying and his better half, TGC vice president and chief operating officer Rossel Taberna or Mrs. T, the yearly recognition is a much anticipated occasion according to employees themselves as it gives them the chance to dress up and glow up.

And Mr. and Mrs. T couldn’t be more benevolent. After all, it is a night well-deserved by people who who had been instrumental in the pivot of their company to where it is now.

This year’s five-hour festivity was jampacked with delightful segments, fabulous raffle prizes and giveaways ranging from appliances to gift certificates to cash and bags of frozen goods. 

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Engr. JC Ancheta and Alexine Dalao of Ka Tunying’s admin department win this year’s Mr. and Ms. TGC.

“We have come a long way from our simple community bakeshop in San Antonio, Nueva Ecija. Currently we have more platforms for our restaurant Ka Tunying’s, more offerings from our 18-year-old events arm Outbox Media (OBM) and loyal fan base for our trending digital program Tune In Kay Tunying and documentary Kuha All,” Mrs. T said in her speech.

Ka Tunying has diversified into toll manufacturing and distribution, while OBM has ventured into multimedia production and digital content creation, both local and international.

“These breakthroughs would not have been possible if not for our employees’ hard work, dedication, commitment and genuine care for our company,” she added.

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TGC's next-generation leaders, Zoey and Helga Taberna, deliver their messages of gratitude to their company’s team members.

Ka Tunying for his part, underscored that TGC employees are part of the aspirations for the company.

“We do not just dream for ourselves, we dream for the whole team. You are the reason why we pursued our businesses even at a time that we faced multiple, and seemingly insurmountable obstacles. We cannot and will never turn our backs on you,” he said.

“In TGC, we are not just a company. We have evolved into a communi-T,” he added, a statement echoed by Taberna scions Zoey and Helga who indicated their excitement to lead TGC in the future.

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Members of TGC’s management committee toast to a fruitful and cheerful 2024.

Judging from Dodong’s success story, as well as that of a homeless fellow initially hired as a dishwasher but has become a chef, it was apparent that TGC employees take centerstage in the company’s narrative.

And as TGC moves forward – with its very own five-story building underway that will house all TGC brands in one roof – their team members can rest assured of a sustainable and lasting transformation journey.

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