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Manila Bulletin devider Philippines devider Luzon devider Filipino realtors eye cross-country marketing

Filipino realtors eye cross-country marketing

Published Jan 9, 2024 06:34 am

CEBU CITY – A Cebu-based real estate company will hold cross-country marketing to promote Philippine properties around the globe.

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FILIPINO real estate brokers led by Filipino Homes founder Anthony Gerard Leuterio (third from right) attend the recent 2023 Convention of the National Association of Realtors in Anaheim, California.

Filipino Homes founder Anthony Gerard Leuterio said the cross-country marketing will serve as an avenue for real estate professionals to expand their market reach beyond their local market.

“We will be partnering with local brokers in every country. They will be our partner in promoting Philippine properties and we are doing this now,” said Leuterio.

Leuterio said the cross-country marketing will allow them to diversify their client base, cater to specific niches, develop cultural competence, and more importantly, adapt to global trends.

For example, brokers from Thailand can now promote Philippine properties, while brokers from Cebu can market properties in Thailand, Leuterio said.

“Collaboration is the key to success in the real estate business. By partnering with other brokers in other countries, we will be informed about global estate trends and innovations,” he said.

Leuterio and the Filipino Homes team, consisting of 100 delegates, recently participated in the 2023 Convention of the National Association of Realtors (NAR) in Anaheim, California.

The event drew some 12,000 NAR members and industry stakeholders from all 50 states, several US territories, and 40 countries.

Leuterio said the Philippines had the largest delegation, indicating the healthy state of the Philippine property market.

The learning convention tackled various issues that impact real estate such as the growth of ChatGPT and other artificial intelligence tools, customer relationship management, leadership skills in today’s hybrid work setup, as well as best practices amid a constantly changing real estate landscape.

Participants of the NAR convention had the opportunity to choose from more than 100 education sessions and interact with more than 350 exhibitors at the real estate industry's largest trade show.

NAR is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.

“Being exposed to these innovations can help us stay competitive and adopt new strategies to improve our business, especially now that we anticipate a robust year of real estate transactions in Cebu,” he said.

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Anthony Gerard O. Leuterio Filipino Homes Cebu City
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