Robinsons Land Corporation launches The Jewel, Manila's new architectural landmark


Robinsons Land Corporation (RLC) recently unveiled its P25-billion property project, The Jewel. Positioned to become an architectural icon, The Jewel will strategically occupy a 2.5-hectare site at the corner of EDSA and Pioneer Street in Mandaluyong City.

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Top row: Jericho P. Go, SVP and business unit general manager, Robinsons Offices; Hon. Mayor Benjamin Abalos Sr.; Lance Y. Gokongwei, president and CEO, Robinsons Land Corporation; Hon. Sec. Benhur Abalos; James L. Go, chairman emeritus of Robinsons Land Corporation; and Robina Gokongwei-Pe, director of Robinsons Land Corporation, president and CEO of Robinsons Retail Holdings. Bottom row: Chad Sotelo, SVP and business unit general manager, RLC Residences; Mybelle Aragon-GoBio, SVP and business unit general manager, Robinsons Industrial and Integrated Developments; Barun Jolly, SVP and business unit general manager, Robinsons Hotels and Resorts; and Kerwin S. Tan, CFO of Robinsons Land Corporation.

Jericho Go, Robinsons Offices’ senior vice president and business unit general manager, expressed the significance of this ambitious endeavor. “It is with humble privilege that I get to share the vision behind this dream. All over the world, we see architectural icons that represent the ingenuity of a country and its people – Australia has the Sydney Opera House, Malaysia has the Petronas, Taiwan boasts Taipei 101, while Singapore has become synonymous to the Marina Bay Sands,” he shared. “There has not been a single development in the Philippines that’s been able to stand out and keep up with such majestic structures. And with this, we present to you: The Jewel.”

Go emphasized three main aspects in their new development: accessibility, visibility, and affinity. By focusing on these elements, the property aims to create a project that stands out in today's competitive landscape.

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The Jewel

The Jewel will consist of four office towers, each named after diamond cuts – Asscher, Trilliant, Marquise, and Peruzzi – collectively referred to as the ATMP Towers. To enhance its identity, each tower will feature eight-meter-high art installations, namely a butanding, a Philippine Eagle, a tarsier, and a tamaraw. These symbolic representations of the country's natural gifts will serve as The Jewel's "way finders" within its impressive lobbies, boasting 12-meter ceiling heights. Go envisions The Jewel as an icon synonymous with Filipino talent and ingenuity, captivating visitors from around the world.

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The premium office towers sit atop a mall, which stands on the corner of EDSA and Pioneer Street in Mandaluyong.

Lance Gokongwei, president and CEO of RLC, commends Robinsons Offices and Robinsons Malls for elevating standards and consistently exceeding expectations with this project. "I extend my heartfelt congratulations to them for this remarkable achievement. Together, we stride confidently into the future, establishing new benchmarks and crafting spaces that surpass expectations," he said.

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Lance Y. Gokongwei, president and CEO of Robinsons Land

The completion timeline for The Jewel project is set for 2026, with one tower expected to be finished by that time, and the remaining towers slated for completion by the end of the decade.