SM Aura gives shoppers more and more reasons to hang out at the mall this 2024. With new fashion, food, and fun shops that have just opened, and with more set to open this year, never will there be a dull moment at SM Aura. It’s only the start of the year and there are already so many new things to experience and #FeelTheAura.
SM Cinema's grand return at Level 4
SM Cinema welcomes movie lovers with the reopening of its two regular-format cinemas and two Director’s Club cinemas in a brighter and more colorful way. For one, an incredibly photo-worthy designed interior greets them at the redesigned cinema lobby. The cinemas themselves also got a revamp—not just in design but with luxe fixtures too.
The regular-format cinemas now offer elevated comfort with the Opus Glide recliner chairs. They’re also outfitted with state of the art laser projection technology and Dolby 7.1 Surround Sound Systems, all to give the highest quality screening and sound experience.
Likewise, the Director’s Club cinemas take movie watching to the next level with plush full-leather recliner seats that feature customizable control panels. You can put up your feet and lounge to your preferred liking. The seats also have USB ports for device charging, small soft light lamps, sizable trays with cup holders, and a button to call for Butler Service. To make the experience even more luxurious, the Director’s Club cinemas at SM Aura even offer an option for wine and cheese to be served, as an upgrade to the already offered popcorn and drink.
Hydra Skin Clinic at Level 3
If the ultimate self-care experience is what the you are looking for, then the newly opened Hydra Skin Clinic is there to meet that need. As the first ever location to open, this beauty-haven’s introduction does not disappoint.
Hydra Skin Clinic has everything from medical aesthetic services and wellness spa facilities to laser center procedures. Offering services that go beyond skin-deep, clients get the full luxury treatment with holistic services like anti-aging facials and specialty massages, all in a serene and aesthetically designed facility.
Sport b at Level 2
The youthful and vibrant clothing brand, Sport B is now in the Philippines with its first store in SM Aura. A diffusion line of the French brand Agnes B, Sport B combines casual chic and smart comfortable style with its wide array of premium clothing and accessories that are all sustainably produced. Each collection is inspired by music and street art, while being flexible enough to incorporate into any ensemble.
Ramen Nagi at Level 5
In celebration of their 10th anniversary of serving delectable ramen in the Philippines, their SM Aura branch which was the first branch they debuted with, gets a grand opening. An all new and spacious interior welcomes hungry guests to their bestselling dishes, along with new and interesting ones. With over 10 million bowls served in their decade in the Philippines, the revamped branch at SM Aura is sure to add many, many more delicious bowls to that count.
So much to look forward to
SM Aura is set to open a number of stores, restaurants, and establishments within the year.
One can look forward to Ben’s Cookies on Level 4, which is on soft opening this month, along with new coffee shops such as Yardstick Coffee on Level 4, and Deuces Coffee on the Lower Ground Level. Mangione, an exciting new food concept that’s already being talked about online, will open on Level 5. There’s also much excitement over the reopening of SM Aura’s Food on Four Food Hall, which will be welcoming diners again very soon. For fashionphiles, Stradivarius is currently revamping their store and will reopen this February.
With all the new amazing sights, fantastic fashion, mouthwatering flavors, and enormous fun—and more soon to come—you are sure to #FeelTheAura and have an aweSM experience at SM Aura.
For more information and the latest updates, visit @SMAuraPremier on Facebook, Instagram and Tiktok.