Established in 1959, Canadian Manufacturing has grown to become the country’s largest producer of quality cotton linens and beddings.  

Chand Daryanani, grandson of the founder of the company and current company president, shared the enduring success of the family business. Under its Canadian Linens brand, the company has been a staple in Filipino homes for the past 65 years.

Canadian Manufacturing may sound foreign, but it’s just the name. Chand shared that his grandfather decided to use a foreign name because during the 1950s-1960s, Filipinos had a strong preference for imported brands.

The company operates a manufacturing facility in Parañaque City employing over 200 highly skilled sewers. Practically all or 99.9 percent of their products is sold to the local market.

They also export through third parties, but that is not their main focus because they have a big local market demand to address. “Why sell to the world when you can sell to your backyard and which we’ve done since 1959,” Chand said.

Chand attributes the company’s continued success to hard work—a valuable work ethic that they inherited from their founder. “We have a very, very hard working and dedicated team,” he said. He also cited the honesty of their staff, teamwork, communication and a good system.

These are reasons they always stay on top of competition. In fact, Canadian Manufacturing is the only local company with complete product lines in all categories.

While the perception is that they cater only to the upscale market, Chand said they cater to all market segments and to all kinds of clients from institutional to retail.

“I wouldn't say we're expensive. I wouldn't say we're cheap. We have a budget line and we have something expensive and luxurious if you want,” he added.

After 65 years, Chand sees more opportunities for growth.

Its Canadian Linens brand, whose raw materials are cotton-based, has been posting double-digit growth year on year and is expected to grow further this year.

This year, they expect e-commerce to drive the brand’s growth. This is on top of the continuing growth in the local tourism and construction industries, which he expects would further bolster the brand’s growth.

Chand also expects growth in its offline retail sales. “The retail market is also going strong. We have lots of retail. I expect a major bounce back this year,” said Chand. His optimism is based on the last quarter of 2023 performance.

In fact, Chand said that they are reopening their four regional offices in Cebu, Davao, Boracay, and Coron that they closed during the pandemic.

While Metro Manila still accounts for the bigger slice of the company’s sales, the countryside is expected to become a major contributor in the near future.

They are also expanding their operations with the acquisition of a new machine. The new machine is expected to cope with higher production volumes as new product lines are introduced and growth is sustained.

Canadian Manufacturing is also a big advocate of sustainability. Chand said they are moving to lessen their use of plastic packaging to help the environment.

Some challenges remain though, mostly driven by external factors such as inflation and the increase in the cost of goods due to the ongoing wars in other countries. Among the many effects to the business’ operations include delays in the shipments of their raw materials.

Despite these challenges, Chand is grateful that their business is going strong as a result of the local market’s continued support.