Anne Curtis-Smith was sorry after unintentionally uttering the popular tagline for Vice Ganda's rival food chain endorsement on "It's Showtime" Saturday.

Vice and Anne's social media endorsements trended after the noontime program controversy.

Anne is the celebrity endorser for Jollibee while Vice promotes McDonald's Philippines.

During the "Especially For You" segment, Vice asked Anne to say "nice," to which the actress obliged.

Then Anne was asked to say "ganda," and she complied.

Anne realized what she just said. It was Vice Ganda's line in his latest commercial for McDonald's fried chicken where he mentioned, "Nice, ganda," after eating fried chicken. She immediately apologized on air.

"Ayyy! Bad yun sa akin! Sorry po! Pasensya na po kayo," Anne said.

Vice Ganda said: "Bakit ka nag-sorry? Wala ka naman sinabing masama?"

Anne told Vice: "Kapag nawalan ako ng kontrata. Pasensya na po kayo. Hindi ko sinasadya. Lapse of judgement sorry."

"Pumuri ka lang naman ng sitwasyon nila. Nice naman yung sitwasyon," Vice said, in reference to the couple's situation in the show's segment.

Anne added: "Maganda naman talaga. Pero pasensya na po. Ikaw talaga. Kapag ako nawalan bayaran mo yun. Kasi pag siningil ako doon ng ano...sige, sige. For sure trending ito at kakalat na naman ito."