Skyworth Philippines announced the official launch of Gabbi Garcia as its first and newest brand endorser. The event was held at Alta Guia in Taguig on Jan. 12, 2024. Guests were encouraged to wear modern Barong and Filipiniana, establishing the ambiance of celebration not just of technology and entertainment but also the rich cultural tapestry of the Philippines. Through this partnership, Gabbi shared her different views and how it reflected on the vision of Skyworth of an “EyeCon of EyeCare TV.”
Beyond the role of an actress and global endorser, Gabbi Garcia is also a visionary and empowered woman. Along this, she advocated for positive change, evident in her life advocacies on body positivity, women empowerment, mental health awareness , gender inclusivity, and many more which was fitting for the role of an “EyeCon.” Likewise, Skyworth believed in changes that lead the future, hence honoring the different individuals who have made positive impacts in their communities.
The program covered her introduction as Skyworth’s brand endorser, an interactive Q&A session, official contract signing, and the brand’s messaging to the public. Furthermore, the event also announced the awardees for the Sky Hero Awards, a recognition program in partnership with Junior Chamber International (JCI) to honor unsung heroes contributing to community rebuilding after the Covid-19 pandemic.
Overall, the event did not only aim to promote Gabbi as its brand endorser but also to highlight the goal of Skyworth Philippines as a brand deeply rooted in Filipino culture and committed to creating an authentic and meaningful connection for the Filipino community.
Skyworth Philippines Recognized Post-Pandemic Heroes Through The Sky Hero Awards
Alongside the launching of Gabbi Garcia as its newest brand endorser, Skyworth Philippines, partnered with the Junior Chamber International (JCI), also recognized its awardees for the Sky Hero Awards in its event at Alta Guia in Taguig on Jan. 12, 2024. The award was given to individuals who had significant contributions to community rebuilding post-Covid-19.
The Sky Hero Award was aligned with the JCI RISE initiative which stands for Rebuild-Invest-Sustain-Evolve. Its main purpose was to lift up individuals and communities who suffered during the pandemic era. Thus, Sky Hero Award was categorized into three categories: Business Recovery, Workforce Empowerment, and Mental and Physical Health Awareness.
The awardees represented a diverse range of community heroes who, despite the challenges, have made significant impact. These inspiring individuals include:
1. Agnes S. Begino - A dedicated community social worker contributing to economic development, workforce empowerment, and mental health preservation.
2. Alladin Cuevas - A Barangay Chairman from Tondo, Manila, demonstrating exceptional leadership and service during challenging times.
3. Dr. Dex Macalintal - A physician from Lipa City, Batangas, recognized for promoting physical and mental well-being through innovative strategies.
4. John Jeffrey M. Dela Rea - A public school teacher focusing on child education and reading comprehension, addressing the decline in education during the pandemic.
5. Juvien Galano - An advocate of sustainable waste management, promoting the circular economy and responsible consumption.
6. Marivic Abunales Baston - A pioneer teacher in digital blended education, implementing innovative learning methods for students in Quezon City.
7. Mary Val Antoinette Urian - A Barangay Councilor from Meycauayan, Bulacan, demonstrating resilience and compassion in supporting various community needs.
8. Suzette A. Prieto - A women's rights advocate and public school teacher, empowering women and promoting mental and physical health.
9. Trisha-Marie O. Albeus - An advocate of sustainable mushroom production, addressing economic challenges in their community.
10. Wilfredo Dayrit - A salt farmer from Noveleta, Cavite, preserving traditional salt-making practices and promoting workforce empowerment.
The awards was presided over by Mr. James Sun, General Manager of Skyworth Philippines, and graced by the presence of Gabbi Garcia, the newest Brand Ambassador, alongside representatives from the Junior Chamber International (JCI). These Sky Heroes received Skyworth products, cash prize for seed funding, starting capital or training scholarship, and trophies, not only for their individual achievements but also for their collective impact on community development, reflecting Skyworth's commitment to positive social change. Moreover, the appreciation given to the awardees transcended material rewards by virtue of the inspiration they inculcated in each of their communities through their stories of hard work, perseverance, and hope.