ABS-CBN Corporation reported that its entertainment business unit Star Cinema has set a new record for the Philippines’ highest grossing film of all time after its official entry for the Metro Manila Film Festival “Rewind” reaped a total of P845 million from local and international sales as of Jan. 17.
In a statement, ABS-CBN said the movie has earned a total gross of P815 million in local sales, joining the top-grossing Filipino film list alongside other Star Cinema films “Hello Love Goodbye” with P691 million domestic sales and “The Hows of Us” with P660 million domestic sales.
Since its release on Christmas day, “Rewind” has taken social media by storm, engaging netizens in the #RewindEffect challenge by flexing their before and after movie experience. The film has consistently trended as one of the top topics in X (formerly Twitter) Philippines.
The overwhelming positive reception has led to sold-out screenings at multiple cinemas, prompting additional schedules and extended runs nationwide. With the success of “Rewind,” head of ABS-CBN Films, Kriz Gazmen expressed gratitude and hope to the entire film industry.
“I want to share this success with the whole film industry. Finally, after everything that happened, (with everyone nervous about the box office, we ended up with this kind of opportunity.) We also want to share the success of Rewind with all the other MMFF entries, it was a very beautiful (MMFF) run. This is also a win to all our audiences, (thank you to all who watched the movie),” he said.
During the thanksgiving party, lead actress Marian Rivera said, “while we (with husband and lead actor Dingdong Dantes) were reading the results, we thought the figure is just a bonus. From the start, we knew people went through a lot during the pandemic and we prayed to be the Lord’s instrument in making the viewers change and love their families and people around them more.”
“Rewind” continues to be shown in select cinemas across Metro Manila. For international fans, the film can be enjoyed in over 260 cinemas in the USA, Canada, Guam, and Saipan.
Directed by Mae Cruz Alviar, “Rewind” is the official entry of ABS-CBN Film Productions Inc. (Star Cinema), APT Entertainment, Inc., and Agosto Dos Pictures in the 2023 Metro Manila Film Festival.