How to look fly for the Year of the Dragon
Fashionable looks for the Lunar New Year
At A Glance
- A dragon doesn’t surrender. A dragon fights fate. —Lisa See, <i>Shanghai Girls</i>
Coming in hot next month is the Year of the Dragon. Many have prepared for the Lunar New Year, making business plans and resolutions. But have you already decided on what you’ll be wearing? Dragons have always been known to impress, often depicted to have shiny scales and bright colors to impress onlookers. It’s only fitting that your outfit should evoke the same aura.



Kenzo breathing fashion fire.
Taking inspiration from the dragon’s symbolism of auspiciousness and imperial power, Kenzo’s artistic director Nigo has created a full line of ready-to-wear pieces for men and women embellished with bold, graphic representations of the dragon in a retro vibe. Up for grabs are bomber jackets, jerseys, shirts, pants, and more. For a prosperous year, the lucky number eight is also playfully applied to the outfits.
Bottega Veneta puts things to scale.
To launch its Lunar New Year campaign, Bottega Veneta emphasizes the first sunrise of the year. In its latest promotional video, friends and families can be seen enjoying the first day of the new year in a variety of panoramic settings, placing a focus on travel and togetherness. A fitting theme that blends well with the brand’s Chinese New Year capsule collection. Standing out from the collection are the bright, colorful sneakers akin to a dragon’s scales as well as the handbags with dragon-tail handles.

Dress like a Boss.
In line with the dragon’s symbolic power and wisdom, Boss greets the Lunar New Year with a collection that focuses on the essence of belief and courage. It hopes to inspire a year filled with anticipation and dreams. Collaborating with novelist and calligrapher Feng Tang. Boss has created a dragon-themed capsule collection that draws inspiration from traditional Chinese calligraphy. Minimalism takes center stage, as Feng Tang’s design focuses on the mesmerizing movements of dragons similar to calligraphy strokes.