Palawan, one of the top tourism destinations in the Philippines, has been named as among the "Trending Destinations in the World for 2024" by TripAdvisor, the largest travel website in the world with a reputation for offering travel deals and reviews.
This was announced by the Department of Tourism (DOT) Secretary Christina G. Frasco on Friday, Jan. 12, saying the recognition is a “testament to the island's timeless allure.”
It is worth noting that such a distinguished award comes after Palawan received back-to-back global recognitions in 2023, including being named one of the World's Most Desirable Countries for Adventure, as well as being named one of Travel + Leisure's Top Islands, Condé Nast Traveler's Most Beautiful Places in the World, and Top Readers' Choice.
“Ensuring the sustainability of Palawan’s tourism development and promoting an enhanced tourism experience for travelers is of utmost importance which is why the national government is engaging in collaboration and partnership with the local government units of Palawan," Frasco said in a statement.
The tourism chief said the Philippines is grateful to the travel industry for elevating Palawan to the forefront of global tourism trends.
“This singular achievement motivates us to maintain our commitment to sustainable tourism and showcase the beauty of Palawan to the world. Further to this, Palawan's winning streak on TripAdvisor will certainly have a positive impact on its tourism industry,” Frasco stated.
“With the global recognition, the island is poised to attract a surge in visitors, providing a boost to the local economy and reinforcing Palawan's position as a top-tier travel destination," she went on.
The DOT said the island's recognition by TripAdvisor solidifies its status as a must-visit destination for global explorers seeking an immersive and unforgettable experience.
“TripAdvisor's recognition reflects the island's ability to captivate the imagination of travelers seeking unique and awe-inspiring experiences,” the agency stated.
Palawan is renowned for its unrivaled natural beauty and unique charm, with some of the country's most pristine and crystal-clear blue waters, lush tropical scenery, and exquisite white-sand beaches.
The island destination has long been recognized for its ethical and sustainable tourist practices which preserve its natural heritage and wildlife.