To instill the principles of the administration's brand of governance among government workers, Malacañang has directed all national government agencies (NGAs) and instrumentalities, including government-owned or -controlled corporations (GOCCs) and educational institutions, to recite the Bagong Pilipinas Hymn and Pledge in their weekly flag ceremonies.

Memorandum Circular (MC) No. 52, signed by Executive Secretary Lucas Bersamin on June 4, directs all heads of all NGAs and instrumentalities to ensure that the Bagong Pilipinas Hymn and Pledge are properly disseminated within their respective institutions and offices.

It likewise tasked the Presidential Communications Office (PCO) to implement effective measures to communicate and disseminate the Bagong Pilipinas Hymn and Pledge to all government offices and the public.

The lyrics of the Hymn are as follows:

Panahon na ng pagbabago
Dahil sa ito ay kinakailangan
Tayo na magtulong-tulong
Na paularin ang mahal nating bayan

Panahon na ng pagbabago
Dahil sa ito ay kinakailangan
Tayo na magtulong-tulong
Na paularin ang mahal nating bayan

Panahon na ng pagbabago
At iayos ang mga dapat ayusin
Dapat lang maging tungkulin
Ng bawat mamamayan dito sa atin

Gawin ang pagbabago
Patungo sa pag-asenso
Magsikap na mabuti
At nang guminhawa tayo
Ipagmalaki natin sa mundo at ipamalas
Ang Bagong Pilipino at Bagong Pilipinas

Panahon na ng pagbabago
Tangkilikin natin ang sariling atin
At tama lang na ugaliin
Kaysa sa iba sa atin ang unahin

Panahon na ng pagbabago
At manguna sa kahit anong larangan
Ang tagumpay ay karangalan
Ialay o ihandog natin sa bayan

Ilang ulit nang napatunayan ng Pilipino
Ang husay at lakas, kagandahan, at talento
Handang makipag paligsahan kahit anong oras
Ang bagong Pilipino, ang Bagong Pilipinas

Panahon na ng pagbabago
Buhay natin ay gawing maaliwalas
Marami ang magandang bukas
Ang ibubunga ng Bagong Pilipinas

Gawin ang pagbabago
Patungo sa pag-asenso
Magsikap na mabuti
At nang guminhawa tayo
Ipagmalaki natin sa mundo at ipamalas
Ang bagong Pilipino at Bagong Pilipinas.
PANAHON NA!

Below is the Bagong Pilipinas Pledge:

Bilang Pilipino, buong pagmamalaki kong isasabuhay ang Bagong Pilipinas.
Buhay sa aking dugo ang lahing dakila, magiting at may dangal
Palaging dadalhin sa puso, isip at diwa ang aking pagmamahal sa kultura at bayang sinilangan;
Kaisa ng bawat mamamayan, aalay ko ang aking talino at kasanayan sa pagpapaunlad ng aking Bayan;
Taglay ang galing na naaayon sa mga pandaigdigang pamantayan;
Magiging instrumento ako sa pagsulong ng kagalingan, karunungan, at kapayapaan.
Makikiisa at makikilahok ako sa mga adhikain ng pamahalaan dahil ang kaunlaran ay hindi lamang responsibilidad ng iilan.
Isusulong at pangangalagaan ko ang karangalan, kalayaan, at interes ng aking bayang minamahal;
Bilang Pilipino na may pagmamahal, pakialam at malasakit;
hindi makasarili kundi para sa mas nakararami;
tatahakin ko ang landas tungo sa isang
Bagong Pilipinas!

The administration launched the Bagong Pilipinas as the brand of governance and leadership, directing all NGAs and instrumentalities, including GOCCs and state universities and colleges (SUCs), to be guided by Bagong Pilipinas principles.

Bagong Pilipinas is characterized by a principled, accountable, and dependable government, reinforced by unified institutions of society.

It seeks to empower Filipinos to support and participate in all government efforts in an all-inclusive plan toward deep and fundamental social and economic transformation in all sectors of society and government.  

Section 18 of Republic Act (RA) No. 8491 or the “Flag and Heraldic Code of the Philippines” directs all government offices, including local government units (LGUs), to conduct a flag-raising ceremony every Monday morning and flag-lowering ceremony every Friday afternoon.

The move is reminiscent of the time of President Marcos' father, the late former president Ferdinand Marcos, when the song titled "Bagong Lipunan" was sung during flag ceremonies following the declaration of martial law in 1972.

"Bagong Lipunan," was composed by Felipe Padilla De Leon Sr., National Artist for Music, and the lyrics were written by National Artist for Literature and Music Levi Celerio. De Leon composed a similar marching anthem titled "Bagong Pagsilang." Former first lady Imelda Marcos commissioned both songs.

"Bagong Lipunan" was later on broadcast on all TV and radio stations.