Honda Foundation holds first Students on Safety at Taguig high school


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HFI President and concurrent president of Honda Parts Manufacturing Corp. (HPMC), Seiji Fujimoto, leads the test ride program.

Honda is bringing road safety educations to where the students are. Honda Foundation, Inc. (HFI), Taguig City local government and the Department of Education – School Division Office of Taguig City and Pateros (DepEd TAPAT) collaborated for the first ever Students on Safety in Signal Village National High School (SVNHS).

This is part of the Students on Safety (SOS) program, part of Honda’s road safety program that aims to develop a road safety mindset, riding and driving proficiency among students, faculty members, and school personnel for the protection and welfare of the society. SOS provides practical road safety know–how to the community in an easy – to – understand and enjoyable learning approach.

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Students and faculty of Signal Village National High School participating in the Students on Safety campaign.

The Students on Safety campaign was evolved from Honda’s earlier safety riding promotions. In 2019 Honda team started conducting Safety Riding Promotions in different cities in Metro Manila focusing on motorcycle riders. These were successful events participated in by riders, government employees, the public and selected Honda dealer partners. The event had various activities such as a road safety seminar, test ride and learn to ride exercises, product displays, vehicle safety features presentations, among others. 

Early this year, through HFI Corporate Social Responsibility Road Safety program, the 1st Road Safety Summit offering a wider activity coverage was held in Pasig City Rain Forest Park on January 27, 2024. This event showcased for the first time, not only Honda motorcycles but displays of the latest Honda automobiles with its safety and innovative technology, as well as its power products model line-up such as portable generators, tools for agriculture needs, and aftersales parts. 

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The Students on Safety event included classroom lectures on road safety.

For this first staging, HFI’s Road Safety campaign was held in Signal Village National High School in Taguig City. The fun-filled learning experience was participated by more than 250 road users comprising of junior and senior high school students, as well as teaching and non-teaching personnel of Signal Village National High School. 

Present were HFI President and concurrent president of Honda Parts Manufacturing Corp. (HPMC) Seiji Fujimoto; HFI Board of Trustees headed by Honda Cars Philippines, Inc. (HCPI) President, Ms. Rie Miyake; Honda Trading Philippines Ecozone, Corp. (HTPE) President, Tomoyuki Mabuchi; Honda Philippines, Inc. (HPI) Board of Trustees; DepEd TAPAT; and SVNHS Officials.

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HFI Board of Trustees and HCPI President, Ms. Rie Miyake, delivering her message of commitment to Road Safety promotion.

The HFI and HPMC President Mr. Seiji Fujimoto emphasized the importance of collaboration with the government, academe and the public in mitigating the rising number of traffic-related road crashes. Highlighting that as a mobility company with diverse products and services, Honda wants to move people physically and their hearts through the value that Honda provides. These statements were likewise highlighted in the message of fellow HFI board of trustee, HCPI President, Ms. Rie Miyake. HFI is committed to continuously be the driver of road safety for every family.

Dr. Jose F. Abisado Jr., DepEd TAPAT Education Program Supervisor and Dr. Reynaldo A. Nama, Signal Village National High School Assistant School Principal II expressed appreciation and support to HFI’s advocacies especially its program of instilling Road Safety mindset to the students and school personnel, with the utmost goal of protecting the lives of people in the community.

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HFI is the Corporate Social Responsibility (CSR) arm of Honda companies in the Philippines, comprising of Honda Philippines, Inc. (manufacturer/distributor of motorcycles and power products), Honda Cars Philippines, Inc. (automobile products), Honda Parts Manufacturing, Inc. (manufacturer/ exporter) and Honda Trading Philippines Ecozone Corporation (storage/ warehousing).

HFI’s advocacy of road safety programs is aligned with Honda global safety driving “Safety for Everyone” campaign. As part of Honda’s global worldwide direction, a comprehensive road safety strategy through close collaboration with the government, academe and private organizations is essential to achieve the company’s goal of reducing the number of road crash fatalities involving Honda’s motorcycles and automobiles, with ultimate goal of zero traffic collision fatalities by 2050.