SM Prime, LinkedIn launch SM Digi-U for employees

The SM Prime Group has partnered with LinkedIn to launch the SM Digi-U program to provide learning opportunities and ensure the continuing education of its employees.

SM Prime Group is comprised of SM Prime Holdings Inc., SM Supermalls, SM Engineering, Design & Development, and SM Development Corporation.

The group firmed up its partnership with LinkedIn to ignite a culture of continuous learning, growth and development. 

Through the innovative SM Digi-U program, powered by LinkedIn Learning, SM employees now have access to curated, on-demand courses, enabling them to thrive in a rapidly changing business landscape. 

SM Prime and LinkedIn inked their partnership on September 5, 2023 at the MOA Arena Annex Building in Pasay City. The signing was done back-to-back with a hybrid launch event of the SM Digi-U program attended by SM employees. 

During the event, Georgina O’Brien, LinkedIn Learning APAC Head, gave a short talk about Creating a Culture of Learning. 

SM Supermalls President Steven Tan, on the other hand, gave his key message, emphasizing the importance of learning for business success. 

“SM Digi-U powered by LinkedIn Learning is a testament to our continuous commitment to the growth of our people and our relentless drive for innovation and excellence. This partnership with LinkedIn is a perfect fit for our long-standing legacy of innovation, spanning over 65 years,” said Tan.

From its soft launch in July 2023, the program has achieved 82 percent activation rate in just one month, a clear testament to the positive response and eagerness for growth among its employees. 

To give the employees a head start on their learning journey, SM Prime HR Heads also unveiled the curated Learning Pathways for their respective business units during the launch event.

This partnership between SM Prime and LinkedIn signifies a new era in employee learning and development. Through Digi-U, SM Prime said it continuous to empower its people, helping them thrive in a rapidly changing and dynamic world.