Everything and everyone is now online. Content is king and those who master it reign in the digital age. But to produce quality and meaningful content, creators must first be trained not just in the simple technicalities of the job but also in ethics and responsibility. This is where regulating forces that help develop good and responsible content producers come in. Apart from serving as a guide, these governing organizations also establish communities for the growth and networking of content makers.
Among the leading global streaming platforms today, Bigo Live recently held its mid-year gala that gathered more than 100 broadcasters, hosts, users, agencies, and partners at Revel at The Palace.
The star-studded event recognized the best of Bigo Live Philippines’ community across 12 award categories. Awardees include Mary-Erika Gervacio who clinched the Gala Livehouse Star award, The Daniels Agency that won the Top Agency award, and itsyourboyChing emerging on top for the Incredible Star award.
Hosted by one of the streaming platform’s top broadcasters, Eyah Candelaria, the affair featured performances from local rising stars like Ann Raniel, Micah Gomez, Jannine Cartagena, Galdys Ayuste, Aya Andrade, Erika Louise, and Emie Conjurado.
Recognizing the growing size and power of the creator economy in the Philippines, Bigo Live continues to provide an enriching space defined by empowerment and authenticity. This enables broadcasters and users alike to forge strong and positive bonds with their communities, whether the audiences are based in the Philippines or elsewhere in the world.
“The Filipinos continue to inspire us daily with their laudable talent and their ability to empower inclusive and dynamic communities. Looking ahead, we remain dedicated to enhancing creator communities by leveraging our platform to further deepen the localized social ecosystem. We endeavor to empower individuals to continue generating positive impacts within their own communities as their authentic selves,” said country manager Tina Guo.
Since 2016, Bigo Live has paved the way for both established artists and emerging stars to broadcast real-time moments seamlessly, captivating fans and audiences locally and across the globe. Building on this momentum, the streaming platform persists in playing a key role in enabling the creative and entertainment industries to continue pushing boundaries in the Philippines.
It stands out as a platform where a vast array of inspiring and dedicated broadcasters from various backgrounds can be empowered to connect with audiences meaningfully and build a following. Acknowledging evolving user behavior, the streaming platform strategically focuses on fostering a sense of community, elevating the user experience with deeper engagement through innovation and technology to develop our localized social ecosystem.
Bigo Live promises to nurture the organic growth of the creator economy by pioneering creator-centric initiatives that uplift agencies, their hosts, and their broadcasters.