Boy Abunda gets busy with 'Just One, Isa Lang' project
At A Glance
- It is no secret how Boy proudly proclaims his love for his mother, and this love inspires him to establish a foundation that also believes that loving Nanay is tantamount to loving Tatay and the rest of the family. Boy continues to deliver this message by reminding his viewers to always stay kind and make their Nanay and Tatay proud.

Boy Abunda is never idle. He always welcomes every opportunity that comes his way, whether as a talk show host, a public speaker, a columnist, a talent manager, a brand ambassador, or the founder of the Make Your Nanay Proud (MYNP) Foundation. This time, he is again busy with another valuable project called Just One, Isa Lang movement.
“My goal is to provoke and inspire a mindset of goodness to everyone. There is so much negativity and hatred in this world. There are lots of bashing and negative comments on social media. The world has turned bleak and somber. The project is about motivating people to do just one good thing every day. Just a simple act of kindness to others can make this world a much better place to live in,” Boy explained.
It is no secret how Boy proudly proclaims his love for his mother, and this love inspires him to establish a foundation that also believes that loving Nanay is tantamount to loving Tatay and the rest of the family. Boy continues to deliver this message by reminding his viewers to always stay kind and make their Nanay and Tatay proud.
This seed of goodness will slowly grow and transform the world if every person can deliberately do kindness to one another. “Positivity is the antidote to toxicity. It is the only way to counterattack negativity. Imagine if every person can do one good thing daily, and it becomes a habit. That one act of goodness can become two, three, and more each day,” Boy shared.
Just One, Isa Lang is a catchy title and aims to appeal to all sectors of society so more people can participate in this movement. Boy has interviewed over a hundred celebrities about the single good thing they have done on a particular day. Soon, he will start talking to people from all walks of life about how they express kindness to others.
“The answers I get from celebrities are varied. These include hugging a friend, saying I love you, apologizing to someone, telling the truth, listening to my Mom, waking up smiling, telling my wife thank you, and many more. These good deeds are immeasurable.”
“I always apologize when I think I have offended someone. Saying sorry humbles me. It brings me back to my core. Doing good things does not require a status or hierarchy. This is what I want to apply in Just One, Isa Lang mind movement.”
Just One, Isa Lang is set to be launched via TikTok and @therealboyabunda this October, his birth month.