In this age of online collaboration, GMA Integrated News (GMAIN) takes its commitment as “News Authority ng Filipino” a step further with its latest social media initiative, #BalitaKoChallenge.

Launched last Sept. 18, the #BalitaKoChallenge complements GMAIN’s crowdsourcing and digital news-gathering arm #BalitaKo as well as its new tagline “Mas malaking misyon, mas malawak na paglilingkod sa bayan!”

#BalitaKoChallenge invites netizens on the popular online platform TikTok to join Kapuso journalists in saying the above-mentioned tagline in a reporter’s way. The challenge is already making waves among the younger audience with over 1.3 million views across popular social media platforms as of Sep. 27. 

Netizens can do the challenge with GMAIN’s roster of news anchors Vicky Morales, Mel Tiangco, Arnold Clavio, Emil Sumangil, Raffy Tima, Connie Sison, Susan Enriquez, Atom Araullo, Ivan Mayrina, and Pia Arcangel.

“Five Breakups and A Romance” lead actors Alden Richards and Julia Montes gamely took on the challenge with their video garnering over 120,000 views as of this writing.

Sparkle star Myrtle Sarrosa and award-winning actor Mon Confiado also joined the trend, along with GMA Integrated News TV reporters, Regional TV news producers, DZBB reporters, and Barangay LS DJs. Additionally, several NCAA athletes have also joined in.

To participate in #BalitaKoChallenge, netizens only have to follow these simple steps: Visit the official GMA Integrated News Tiktok account, where they can browse through videos featuring their favorite Kapuso anchors. They can then click on the “share” button located beside the video of their choice. Finally, opt for the “duet” or “stitch” feature, allowing them to craft their distinctive interpretation of the tagline. Don’t forget to use the #BalitaKoChallenge in the caption to join the trend.

Beyond the impressive engagement of participants, GMAIN boasts a massive online following, with a total of 73 million followers across various social media platforms. This remarkable reach underscores GMAIN's unwavering commitment to delivering news and content that resonates with a wide audience.

Through innovative initiatives like the #BalitaKoChallenge, GMAIN continues to set the standard for digital engagement while solidifying its reputation as the "News Authority ng Filipino."

On air, catch the news and infotainment program “Balita Ko,” anchored by award-winning and seasoned journalists Connie Sison and Raffy Tima, weekdays at 11 AM, on GTV.