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Manila Bulletin devider Business devider The Stock Market devider CEB highlights commitment to children, communities

CEB highlights commitment to children, communities

Published Sep 27, 2023 07:18 am

Cebu Pacific Air, the Philippines’ leading airline, underscored its commitment to shaping a brighter future for Filipino children and communities which is at the heart of its corporate social responsibility (CSR) strategies.

This was highlighted by Cebu Pacific's Chief Marketing and Customer Experience Officer Candice Iyog during the United Nation’s Children’s Fund (UNICEF) Forum with Private Sector Partners held on Sept. 26, 2023.

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Cebu Pacific Chief Marketing and Customer Experience Officer Candice Iyog

She noted that these strategies are grounded on promoting sustainable tourism, fostering responsible citizenship, and providing humanitarian assistance and disaster relief to communities in need. 

“For Cebu Pacific, our purpose has always been to move people, create opportunities, and broaden perspectives by enabling every Juan to lead richer and fuller lives. This commitment is grounded in our belief that a business thrives when it uplifts the communities it serves,” said Iyog.

A significant part of Cebu Pacific's CSR initiatives is its seven-year partnership with UNICEF through the "Change for Good" program. 

This initiative, which started in 2016, collects spare change from passengers to support vulnerable children in the Philippines. 

To date, the airline has successfully raised over $1.6 million, significantly improving access to education, healthcare, and humanitarian aid for communities in need.

Looking ahead, the airline said it will continue to build strong partnerships with government agencies, private institutions, and civil society to secure a brighter future for children and communities in the country. 
 

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UNICEF Candice Iyog CEBU PACIFIC AIR
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