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LOOK: Over 24 K-beauty brands in one venue

Lifestyle | Fashion and Beauty

LOOK: Over 24 K-beauty brands in one venue

Get to know 'The Best of K-Beauty' and shop for great deals

By Jessica Pag-iwayan

The Best of K-Beauty — Grab your favorite Korean skincare products at SM Beauty’s “The Best of K-Beauty” in SM Mall of Asia Main Atrium

Attention, K-beauty fans!

SM Beauty brings the best Korean skincare and makeup brands in one place with its “The Best of K-Beauty” event at SM Mall of Asia Main Atrium. More than 24 brands come together to join this K-beauty festivity.

“The main concept of this is to bring in Korea here in SM Mall of Asia and to banner all the brands curated for everyone,” Mishen Hernandez-Samonte, senior marketing manager of SM Beauty and Look at Me, tells Manila Bulletin Lifestyle during the opening of the event last Sept. 20, 2023. “We see here all the mix of old Korean, big, and newly released brands.

On top of high-quality items up for grabs, lots of exciting activities and promos are waiting for everyone. In store for shoppers are games, freebies, and the vibes that give off the K-Pop craze.

When shopping, SMAC holders can have a chance to play the Grab and Glow in which shoppers can get a chance to win Korean beauty products in a claw machine. They can also have that Korean drama character moment as they take photos in a romantic gazebo. Customers can also try out the Skin lab, which lets people understand their skin better and discover their personalized K-beauty routine using a single selfie snap.

Some brands to watch out for are BTS-approved perfume—W.dressroom, cult-fave Beauty of Joseon, vegan beauty brand Kaine, Round Lab, AHC, and more.

On top of getting Korean beauty products without leaving the country, shoppers also have a chance to win a trip to Korea when they shop at any SM Beauty store from Sept. 19 to Oct. 20, 2023.

Visit “The Best of K-Beauty” at the SM Mall of Asia Main Atrium until Sept. 24, 202.

Related Tags

SM Mall of Asia k-beauty SM Beauty The Best of K-Beauty

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