Shell hosts Auto Workshop Summit to empower businesses

With the growing number of cars on the road needing to be serviced, it’s no surprise that there’s quite a number of auto workshops in the country. After all, many car owners are looking for a reliable yet affordable shop to help maintain their vehicles, and in many cases, the auto workshop is that option.

With the aim of empowering auto workshop businesses, Shell Lubricants Philippines recently held its first-of-its-kind Fast Track: Shell Helix Auto Workshop Summit on at the SMX Convention Center in Pasay City.

The summit showcased Shell Lubricants' top-notch Shell Helix products and services while offering auto workshop owners the opportunity to accelerate and expand their businesses. It also featured talks from industry experts covering Shell lubricants, business development, fintech, and franchising tracks.

One highlight of the event was the presentation of partnership benefits represented by the acronym LUBES: Learning, Upgrade, Business development, Elevating the business through digital expansion, and the Shell Helix product portfolio. 

Jensen Garcia, Business Development Manager, zeroed in on the importance of trust in the industry and how Shell Helix products and services are anchored on ensuring that human, product, and brand truths are conveyed to business owners and their customers. 

On the other hand, Leo Mendoza, Marketing and Business Development Manager, discussed industry trends such as sustainability, connectivity, and personalization, emphasizing the need for the right partner to stay competitive.

GCash Enterprise Sales Head Martin Kristopher Limgenco II, fintech track guest speaker, pointed out the importance of integrating fintech into auto workshops' daily operations and services as it offers business owners access to financing and investment options for growth, while customers benefit from convenient mobile payment methods, saving time and hassle.

Success stories

Besides product and business experts, even auto workshop owners got their chance to share the benefits of the partnership.

"Aligning your auto workshop business with Shell Helix adds a significant layer of credibility to potential franchise prospects. It ensures a consistent and uninterrupted supply of lubricant products, as well as access to cutting-edge technology and research and development which will give you a competitive edge in the market and enable them to succeed in the long term," said Dana Cuneta, CFE, AVP-Consultancy at Francorp Philippines. 

She also commended the free trainings offered by the Shell Helix Team as part of the partnership, which will support mechanics and equip them to perform well and deliver quality service to their customers.

Reymont Uy Choachuy, Chief Innovation Officer of Car Doctor, elaborated on the broader advantages of working with a trusted brand like Shell. Beyond growth in operations, he stressed the importance of global alignment and environmental responsibility.

"As we begin to scale our operations, we have aligned with them in fully reducing carbon emissions in our operations," Choachuy shared. He also noted the branding and quality assurance that come with their partnership, saying, "We are sure of the quality of products and services we deliver to the people." 

Finally, Francisco Malbog, CEO of Car Crew Automotive Service Center, highlighted the transformative impact of their partnership with Shell Helix. He emphasized the value of aligning with a leading brand like Shell, sharing how he sees this collaboration as a global stage setter for the auto independent workshop business through the quality products, best practices, and standards in place, which, he said, brings professionalism and convenience to their operations.

Shell Helix offers a range of products, technical support, marketing materials, and a network of auto workshop owners to fast-track business growth and success. By partnering with Shell Helix, business owners can win with a partner that drives their growth.

Auto workshop owners interested in partnering with Shell Helix can learn more from the Shell Lubricants website.