EDITOR’S NOTE: In a refreshing move for MB's Property Living section, we are delighted to introduce a dynamic and youthful contributing columnist, Jireh, who will be sharing his unique perspective on the ever-evolving real estate industry. 

With this new addition, we aim to establish a connection with individuals just like him, who are embarking on their journey toward realizing their property goals – be it the quest for their first homes, the purchase of a piece of land, or their entry into the world of property investments. 

The PROPERTY GEEK will come out twice a month. 

You may recognize me as The Property Geek if you've come across my social media channels on YouTube and Facebook. I'm Jireh Mamaclay, an industrial engineer turned Realtor in the South. Entering an industry traditionally dominated by the older generation — the same age group as my parents — allowed me to witness their property marketing methods, and that’s where I saw a significant gap.

The pandemic witnessed a surge in Millennial investors when it comes to real estate. With a generational perspective and an innate grasp of market responses to property sales, our generation shies away from the approach of aggressive sales techniques in the industry. We rather see sellers focus on value delivery and demonstrating the merits and advantages of their offerings.

Contrary to practices like distributing flyers in malls or at project entrances, my strategy revolves around cultivating a professional rapport similar to the doctor-patient relationship. This approach encourages clients to communicate their needs and preferences, which I then address with tailored solutions.

Regarding my methodology, I extend beyond mere project presentations. I initiate a consultation call to gain an all-encompassing understanding of their present needs and desires. Armed with this information, I then recommend a property type that aligns best with their requirements.

We have this formula called NEAT to guide us in evaluating clients holistically to ensure optimal property recommendations. 

N represents “Needs,” delving into their current preferences and motivations underlying their property aspirations. 

E symbolizes “Economic Impact,” appraising their financial capabilities and guiding their budget allocation for property investment, mindful of daily expenses. 

A signifies “Authority,” recognizing that not all inquiries translate to actual buyers; some may come from trusted relatives or overseas acquaintances. It's imperative to discern the buyer's profile for proper understanding. 

Lastly, T stands for “Timeline.” When do they intend to purchase? This stage entails candidly discussing how the real estate market appreciates in value over time. This is when it becomes essential to communicate the need for balanced time management and decision-making, as property prices tend to increase. 

If I ascertain that a client is qualified and capable of investing, I encourage them to secure a reservation promptly to lock in the current price and available unit.

Transforming the perception of real estate agents in the Philippines remains a gradual process. Nevertheless, I derive pride from the fact that my current clients value my approach. Prioritizing their interests over commissions, I emphasize the significance of their efforts by recommending real estate investments that align with their present needs and preferences.

In my succeeding articles here in The Manila Bulletin's Property Living section, I will discuss more ways on how you can achieve your property investment goals.

Jireh V. Mamaclay, 27, is an industrial engineer by profession. Recognized as The Property Geek across Facebook, TikTok, and YouTube, he has transitioned from a banking role to a dedicated realtor in the South. Presently, he manages a team as the sales director of a realty enterprise. He intends to assist fellow Filipinos, particularly those within his generation, in attaining their property investment goals.