44 rice retailers get P660,000 ‘ayuda’ in Muntinlupa


A total of 44 rice retailers received cash assistance or “ayuda” from the national government in Muntinlupa following the imposition by President Marcos of a rice price cap on regular milled and well-milled rice. 

The Muntinlupa City government headed by Mayor Ruffy Biazon assisted in the distribution of the cash assistance of P15,000 for each of the 44 rice retailers, or a total of P660,000. 

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A rice retailer in Muntinlupa put this sign after the imposition of a price cap on regular and well-milled rice (Photo from Mayor Ruffy Biazon)

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Mayor Ruffy Biazon at the distribution of cash assistsance to micro rice retailers in Muntinlupa (Photos from Muntinlupa PIO)

The cash assistance is part of the President’s program to help rice retailers affected by his Executive Order No. 39, which imposed a price ceiling of P41 for regular milled rice and P45 for well-milled rice starting on Sept. 5. 

“Ang ginawa ng Pangulo ay nagpadala ng assistance sa mga retailers para makabawi sila sa losses nila dulot ng Executive Order 39. Patuloy ang coordination natin sa mga ahensya ng pamahalaan tulad ng DTI, DA at DSWD. Hopefully matapos na ang problema natin sa nalalapit na panahon (What the President did was to send assistance to the retailers so they can offset the losses caused by Executive Order 39. Our coordination with government agencies like DTI, DA and DSWD continues. Hopefully we can end the problem soon),” said Biazon. 

The cash assistance was distributed by the Department of Social Work and Development, together with the verification teams from the Department of Trade and Industry, Department of the Interior and Local Government, Local Economic Investment and Promotion Office (LEIPO), and Business Processing and Licensing Office (BPLO), which submitted the list of micro rice retailers. 

Based on DSWD criteria, the city government said, rice retailers who are qualified for cash assistance of P15,000 each are those registered with BPLO; registered with DTI as sole proprietor or Securities and Exchange Commission as partnership or corporation; not registered rice retailers validated by the DTI; and not registered rice retailers validated by market masters verified by the DTI.