When you think of luxury shopping in the Philippines, where you can find all the prominent lifestyle and beauty brands all in one place, you think of Rustan’s. Even after over 70 years, the country’s leading department store continues to effortlessly weave its way into the everyday lives of Filipinos, never failing to cater to their retail needs.

In celebration of its annual Beauty Addict event, "Seeing Beauty In A New Light," Rustan’s The Beauty Source unveils a newly transformed Beauty Hall at the famous Makati branch. This newly improved space was designed with the intention of providing the customer with a smooth shopping experience while simultaneously serving as a reflection of pure luxury. Through the incorporation of world-class interiors and the latest innovations in retail architecture, the area, which houses only the finest brands in the industry, is deemed to parallel the qualities of luxury and class.

The Beauty Hall opened its doors early this month and guests fled the scene, an abundance of surprises waiting in store — special offers, activities, games, and prizes from their favorite beauty brands. Adorned with light installations and LED screens, the department store exuded an aura of grandeur as guests sipped on cocktails and indulged in gourmet hors d’oeuvres prepared by Margarita Forés. Performances by Halili Dance Group, Manila String Machine Orchestra, Bea Tantoco, Renee Dominique, and some of the country’s top DJs, kept the crowd entertained.

Although the festivities have come to an end, fret not because the treats don’t just end there! Until Sept. 17, participating brands are offering a week-long promo at all Rustan’s stores, Personal Shopper On Call, and online at Rustan’s.com.

To welcome the holiday season these "Ber" months, until Nov. 30, the Beauty Addict Holiday Gift With Purchase is available in the spirit of the Christmas season. With every minimum purchase of ₱30,000, Beauty Addict members will be able to avail of a complimentary Make It Pop Floral Jewelry Box from Kate Spade New York.

The most anticipated Beauty Addict Holiday Raffle will also be running concurrently with this promo. The grand prize, a three-night luxurious stay for two at a hotel in Paris inclusive of Singapore Airlines KrisFlyer miles, redeemable for a Business Class Saver Award ticket to Paris, France. For every purchase of ₱2,500 worth of Rustan’s products and services, Beauty Addict and KrisFlyer members are entitled to one electronic raffle entry. Moreover, Metrobank cardholders, who are also members of the aforementioned, are entitled to two electronic raffle entries until Nov. 30.

Stay updated on all your favorite beauty brands and events and get first dibs on special offers, and more, by joining the Rustan’s The Beauty Source Viber community at bit.ly/RTBSonViber.  www.rustans-thebeautysource.com