Las Piñas City Mayor Imelda Aguilar led the distribution of cash assistance to 139 rice retailers at Las Piñas City Café in the City Hall grounds on Tuesday, Sept. 12.
The mayor said the City Agriculture Office (CAO), in coordination with the City Social Welfare and Development Office (CSWDO), distributed P15,000 cash assistance to each of the beneficiaries.
Aguilar took a decisive stance in response to the rising prices of rice to safeguard the city's small-scale rice retailers, traders, and vendors.
The cash assistance is just the beginning of the city government's initiatives to help its small rice business owners, said Aguilar, showing her commitment to aiding local businesses and prioritizing community welfare.
The mayor also revealed that the city government is in the process of developing a more comprehensive plan to support local rice traders and vendors.
The cash assistance aims to provide immediate relief to small businesses in the city, empower them to continue their operations and contribute to stabilizing rice supplies in the community since the livelihoods of rice retailers are under severe strain due to the surging price of rice.
It also adds to a growing list of proactive measures taken by the city government to mitigate the adverse effects of economic pressures on its citizens.
The mayor added that as the city government continues to navigate these turbulent times, the CAO and CSWDO remain committed to supporting the community.