It’s a September to remember with SOS 2023

The Hotel Sales and Marketing Association Philippines launches its largest online travel fair to date

At a glance

  • With travel and hospitality in the Philippines still only halfway to reaching its pre-pandemic level, SOS will continue to focus on helping all industry players on their journey to recovery.

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ENJOY BEFORE YOU FLY Sheraton Manila near NAIA 3 provides world-class Filipino hospitality

The September Online Sale (2023) is back this year with its biggest edition ever—a month-long event that invites travelers across the Philippines to fall in love with the country’s beautiful destinations once more.

Offering the best deals from the Hotel Sales and Marketing Association’s member-properties in Metro Manila, Luzon, Visayas, and Mindanao, SOS 2023 has 87 participating hotels and resorts, the most in the annual event’s four-year run. These include discounts on room stays, weekend getaways, rejuvenating spa experiences and other recreational offers, as well as on restaurants, meetings and conferences packages, and banquet occasions, such as weddings, birthdays, and anniversaries. 

OASIS ABOVE THE URBAN JUNGLE Enjoy a dip at Acacia Hotel Manila's pool area

Now on its fourth edition, the sale promises an easy, convenient, and fulfilling shopping experience, says Amie Villena, HSMA vice president and project head of this year’s SOS, and director of sales and marketing at the Four Points by Sheraton Palawan Puerto Princesa. Despite the easing of pandemic restrictions, Villena says there is still a high demand for online travel sales such as SOS, given that customers still want a safe and hassle-free experience when purchasing their next getaway.

“Online shopping is never going away,” adds SOS co-project head Tet Romualdo, who is also HSMA secretary and general manager of The Linden Suites at Ortigas Center. “It’s economical. You don’t have to sit through traffic to go to the fair, plus you have a month to really think through the deals you want to get. There is also a steady pattern now of travelers booking more of their vacations and trips online.”

FEEL LIKE A KING There's always something to entertain at Solaire Resort

Villena says that aside from offering convenience, SOS encourages customers to do a “mix and match” of their chosen deals. “You can combine Cebu-Bohol deals, therefore creating a unique itinerary for you and your friends or family,” she explains.

SOS participating hotels and resorts include Acacia Hotel Manila, Belmont Hotel Manila, Crimson Hotel Filinvest City, Manila, Holiday Inn Express Manila, Newport City, Kingsford Hotel Manila, Marriott Hotel Manila, Okada Manila, Savoy Hotel Manila, Sheraton Manila, Solaire Resort, The Bellevue Manila, and The Heritage Hotel Manila in the Alabang, Pasay, Parañaque area; Alta Vista de Boracay, Belmont Hotel Boracay, Crimson Resort and Spa Boracay, Discovery Shores Boracay, Feliz Hotel Boracay, Hue Hotels and Resorts Boracay, Le Soleil de Boracay Hotel, Movenpick Resort & Spa Boracay, Patio Pacific Boracay, Savoy Hotel Boracay, and The Lind Boracay in Boracay;  Armada Hotel Manila, Bayview Park Hotel, Dusit Thani Manila, Hotel Lucky Chinatown, I’M Hotel, New World Makati Hotel, One Pacific Place Serviced Residences, Ramada by Wyndham Manila Central, Seda Residences Makati, The Picasso Boutique Serviced Residences, and Winford Resort & Casino Manila in the cities of Manila and Makati; Best Western Plus Metro Clark, Clark Marriott Hotel, Grand Sierra Pines Baguio, and Quest Plus Conference Center in Central Clark, SureStay Plus Hotel by Best Western, AC Luxe Angeles City, and Swissotel Clark in North Luzon; Bai Hotel Cebu, Bluewater Maribago Beach Resort, Bluewater Panglao Beach Resort, Bluewater Sumilon Island Resort, Fili Hotel Cebu - Nustar, Marco Polo Plaza Cebu, MetroCentre Hotel and Convention Center, Mithi Resort and Spa, Modala Beach Resort, Quest Hotel Conference Center Cebu, The Bellevue Resort, Waterfront Airport Hotel and Casino Mactan, and Waterfront Cebu City Hotel & Casino in Cebu and Bohol;  Bacau Bay Resort Coron, Club Paradise Palawan, Dusit Thani Hotels and Resorts Davao, Four Points by Sheraton Palawan Puerto Princesa, Seda Lio, Huni Lio, Lihim Resort, Miniloc Island Resort, The Oriental Leyte, and Waterfront Insular Hotel Davao in Palawan, Leyte, and Davao; Ace Hotel & Suites, B Hotel Quezon City, Crowne Plaza Manila Galleria, Discovery Suites, F1 Hotel Manila, Holiday Inn Manila Galleria, Joy Nostalg Hotel and Suites Manila, Luxent Hotel, Novotel Suites Manila at Acqua, Richmonde Hotel Ortigas, Seda BGC, Seda Vertis North, and The Linden Suites in Quezon City and Ortigas; Acuatico Beach Resort, Acuaverde Beach Resort and Hotel, Anya Resort Tagaytay, Club Balai Isabel, Hotel Casiana Tagaytay, Pico Sands Hotel, Quest Hotel Tagaytay, Seda Nuvali, Summit Ridge Tagaytay, Taal Vista Hotel, and Twin Lakes Hotel in South Luzon.

HOME AWAY FROM HOME Belmont Hotel Manila prides itself for its warm hospitality and for giving guests proper pampering

The best part is that SOS vouchers have no expiry date, which allows Filipinos to make long-term travel plans. This allows them to also get deals for two of the busiest travel seasons—the Yuletide holidays and summer.
“Domestic travelers now start planning their vacations early as this allows them to catch seat sales too,” explains Loleth So, HSMA president and area director of sales and marketing at Savoy and Belmont Hotel Manila Megaworld Hotels and Resorts. “That’s why SOS is very timely.”

Established in response to the challenges posed to the travel and hospitality industry by the pandemic, SOS has grown to be the largest online travel sale in the Philippines, says Margie Munsayac, HSMA chair and vice president of sales and marketing at Bluewater Resorts. It has experienced 10 to 15 percent year-on-year growth. In 2020, total revenue was at ₱14.1 million, with 1,752 vouchers sold. In 2021 that figure jumped to ₱29.6 million, and 5,164 vouchers. Last year, revenue was at ₱36.8 million, equivalent to 5,854 vouchers sold.

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A PERFECT LOCATION Holiday Inn Express Manila is a short drive away from prime business locations like Makati and BGC

With travel and hospitality in the Philippines still only halfway to reaching its pre-pandemic level, Munsayac says SOS will continue to focus on helping all industry players on their journey to recovery.

The ongoing September Online Sale: Eat, Stay, Love, The Joys of Travel runs until Sept. 30.  Vouchers may be purchased at The event is supported by the Department of Tourism, the Tourism Promotions Board, Atlantis, and Isentia.