With its signature aesthetic and grand runway presentations, luxury label Gucci have garnered a vast following in the global fashion community. In the Philippines, the Italian fashion house is set to bring a grander retail experience with the opening of its new boutique.
Gucci invites everyone to see and discover its newest collection at its new store in Greenbelt 4 mall in Makati City. According to the brand, the 7,475-square-foot space carries a wide selection of ready-to-wear pieces, handbags, travel bags, shoes, belts, silks, eyewear, small leather goods, jewelry, and watches.
The store features an all-marble façade designed with a multi-hued geometrical motif, perfectly framing the house’s insignia. Echoing the store’s façade is the marble flooring inside the store, drawing inspiration from designs found across antique historic buildings. Adding charm to the store’s interior are the hand-painted wood flooring with decorative motifs that reference details from the brand’s collections and soft rich fabrics in lighter tones adorn the walls, harmoniously complementing the ivory boiserie, which acts as a delicate backdrop to the items on display.
Also present in the store is a LED screen video wall, presenting its latest campaign. As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using LED guidelines and principles, promoting energy efficiency.
Envisioned to make guests feel at home, the store is framed with built-in displays reminiscent of walk-in closets while newly designed racks inspired by classic brass designs gracefully accommodate diverse product categories. Velvet armchairs and sofas, and shaggy wool monochrome rugs are placed throughout to create intimate corners. The aesthetic dialogue between elements drawn from different places and eras speaks to the House’s core narrative, resulting in a space that is sophisticated and surprising at the same time.
Check out Gucci’s new boutique in Makati City below:
