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Nike supports sustainability, unveils 'The Courtyard' in BGC

Published Aug 5, 2023 10:57 am

At A Glance

  • Nike Philippines is keeping its mission of protecting the environment as it unveiled newly built basketball courts made of sustainable materials in the heart of Bonifacio Global City in Taguig on Friday, Aug. 4.

By MARK REY MONTEJO

 

 

Nike Philippines is keeping its mission of protecting the environment as it unveiled newly built basketball courts made of sustainable materials in the heart of Bonifacio Global City in Taguig on Friday, Aug. 4.

Aug 4_Selects_2.jpg

The newly-built "The Courtyard" in Bonifacio Global City in Taguig. (NIKE)

 

 

Jino Ferrer, the marketing head of Nike Philippines, reiterated the importance of going green for a sustainable future as they used recycled materials composed of manufacturing scraps, old shoes and other footwears for the flooring of the courts.

“That’s the whole point, the reason why Nike went into sustainable materials is because we’ve been producing millions of millions of shoes every year. So, in order for us to give back or [to] protect the environment, the initiative of the company is to make things in a way, circular. Hence, we will have this very conscious effort and intentional effort to continue to see how excess materials for footwork apparel to [make] courtyard”  Ferrer said.

“It’s been a priority of Nike to continue to support women’s sports. Especially here in the Philippines, we understand there’s still (this) inequality on how [we] support women in sports. As a brand we feel it’s our responsibility to be one catalyst of that,” he added.

Aug 4_Selects_9.jpg

(NIKE)

 

They are also planning to organize a tournament and build more courts around the country.

Ferrer also mentioned Nike's all-out support for Gilas Pilipinas which will compete in the nearing FIBA World Cup.

“We intentionally launched the Courtyard together with our Gilas campaign today. 

“The intention for us to do multiple events, leading up to the start of the tournament, which is Aug. 25 up to Sept. 9," Ferrer said.

Several athletes, influencers and members of the press showcased their talent in a four-on-four halfcourt tournament.

Aug 4_Selects_26.jpg

(NIKE)

Present in the event were UP standouts Ricci Rivero, CJ Cansino, Joel Cagulangan and Gerry Abadiano. Some of the women’s players from UAAP participated as well.

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